As consumer i might give AMD their "fun" and expect mine in return if the MSRP is real instead of just a PR label and some price tag next to "out of stock" notification somewhere hard to find in AMD's website probably with just some link to closeby partners outside of some countries that end up nowhere, meanwhile the AIB's scalp the final consumer with +25% or so slice on top. I wonder what excuse we'll hear now for the prices without the mining scapegoat to fallback to, oh yeah, "inflation".
As im planing to purchase a new PC this december things don't look good from my pov, even more so since only high end get released 1st and mid range (with stupid high prices but not as ridiculous and "enthusiast") gets typically set back for a whole quarter.
Seeing as with their green competitor the situation is the same, and AMD loves glueing their MSRP noses up their competitors arse i guess intel is looking mighty interesting as a stop gap alternative.