A Tale of Two CTOs

[Jawed]

Surprised that B3D hasn't done something like this.

http://www.theinquirer.net/default.aspx?article=35626

From that, we concluded that the right thing to do was to actually figure out how to partner with someone who is really good in graphics and media area, that also had competency in the lower-end, kind of consumer electronics space.

... Motorola and Samsung shipped more handhelds with ATI chips than AMD's makes CPUs per year.

But, that is going to be driven by the customers, and the way they are doing in terms of their applications. We will not try to force anything on them and the advantage that we've got is that when they reach that tipping point, when it makes sense for general purpose architecture - we've got both elements now. The development will depend upon how fast they can start touching the UMPC. Yet again, the UMPC of today does not come with the right battery life, usability or capability. At some point, they will become feasible. And when they do implement the features that are now present at cell phones, with the x86 processors, a whole new world of usage models will open.

And so, we can ask for many things, we can make a GPU that plugs in Torrenza socket, from a technological standpoint, you can absolutely do that. But it's unlikely this is exactly how we would use it, because there is a system architecture around the PC in terms how the CPU and GPU talk together, over PCI Express and the performance you get out of the GPU is largely limited by the dollar of power budget. With that same dollar in power budget it is not clear whet ever you get better performance as a Torrenza co-processor. It would also require a brand new programming model.

Jawed

 

[satein]

Just let you know that it was posted yesterday in the "Will ATI Be Broken Up?" thread...
http://www.beyond3d.com/forum/showpost.php?p=869686&postcount=79

Decided to drop there since it would be related to that discussion