I look at the EVGA stock 8800 GT 512Mb and the ASUS 8800GT TOP 512MB. The ASUS is slightly cheaper then the EVGA, also the stepup factor dosen't bother me but the lifetime warrenty is interesting as I haven't found the same offer on the ASUS. The ASUS also out performs the EVGA Superclocked 8800...
I just read up on both and it seems that the ASUS out peforms the EVGA when run on the same game on 3DMark06 tests.
ASUS http://www.tweaktown.com/reviews/1256/14/page_14_benchmarks_company_of_heroes_dx10_vista/index.html
EVGA...