Well, Intel never made claims about the entire device using "20x less power" -- and again, how the hell do you multiply a value by a whole positive number and end up with a smaller number? I hate that shit. Anyway, you're of course exactly right -- the biggest power draw will be the screen, exacerbated by the fact that it's a touch screen.
The Atom Z2760 Clover Trail Tablet I was talking about also uses touchscreen, and is a Windows 8 device.
1.4W with screen-on idle. There's no other x86 platforms that can match that level of power use. Platform power itself probably did decrease order of magnitude compared to previous Atom platforms.