LCD HDTVs have an Anti-Glare treatment for their screens much like what most PC monitors have. My XBlack PC monitor has this crystal clear like visual looks for the image which I like very much because of the Anti-Reflective treatment. To understand the difference between Anti-Reflective and Anti-Glare see this page: http://www.screentekinc.com/pixelbright-lcds.shtml In fact this crystal transperency adds so much that sometimes I thing my PC monitor looks better than my LCD HDTV. Why the LCD HDTVs manufacturers dont offer us some models with Anti-Reflective treatment? This could great specially with top LCD HDTV. IIRC some plasmas from Panasonic have it.