http://arstechnica.com/gaming/2016/08/pokemon-go-sheds-more-than-10m-users/ Snippet: Engagement, downloads, and time spent in the app are fading fast. Pokémon Go is starting to lose its buzz, with the latest tracking data seeming to suggest the game is simply a fad. It had almost 45 million daily users in July, but this figure appears to have sunk by more than 12 million since the start of August, to just over 30 million said to be playing Pokémon Go. Further decline is expected, as downloads, engagement, and the time users spend on the app have all also visibly flopped, according to data provided by Sensor Tower, SurveyMonkey, and Apptopia. Bloomberg, which saw the raw data, reported that other major apps such as Twitter, Facebook, and Snapchat "can breathe a sigh of relief" that Pokémon Go is finally wobbling, as the game's popularity had apparently been costing them considerable amounts of users.