Nvidia - Past, Present & Future

trinibwoy

Meh
Legend
Supporter
Interesting sitdown with JHH. Everything from the early days of NV1 and 3dfx to NV30 and thoughts on the future.

http://tech.tbreak.com/2009/11/nvidia-past-present-future-an-interview-with-jen-hsun-huang/1/

NVIDIA was the first company in the world to have been founded with a singular purpose of creating consumer 3D graphics. About a year later 3DFX started and became an instant success because they made some really good decisions. Their architecture required low cost memory- they use a lot of memory whereas our architecture was very tolerant to high cost memory. When NVIDIA first started one Megabyte of DRAM was $50 and (3DFX) needed 4MB- that’s $200 in cost simply for memory. We could operate on just 1MB so the cost difference between our solutions was already $150 which was a big advantage for us. Then all of a sudden, memory prices collapsed and $50 became $5 and our $150 price advantage became $15. Their architecture was more elegant- it was easier to program and more compatible with OpenGL. They took off and we were flat on our back. We went from being almost successful to almost dead overnight. It became clear that we had the wrong architecture for the future where memory was going to be cheap.
 
It's a pleasant interview as well as plenty of ammunition for the haters. I'm curious whether 'Firmy' (mentioned twice) is some kind of tongue in cheek joke or just the interviewer not knowing what JHH is talking about, though.
 
Point of View Has Been Declared Bankrupt
News has reached us that an old partner in the graphics card and electronics industry has filed for bankruptcy, yesterday Point of View was declared bankrupt in the Netherlands. A lot of people in Asia, EU and south America will be familiar with the Point of View branding under Point of View on-line.

Back on the days they thrived in the graphics card industry, tablet market and small electronics. Point of view was also trading under the name Bestcom, Point Of View Graphics, Point Of View Asia and Point Of View International.
http://www.guru3d.com/news-story/point-of-view-has-been-declared-bankrupt.html

Point of View - GTX 570 Ultra Review
http://www.guru3d.com/articles_pages/point_of_view_gtx_570_tgt_ultra_charged_review,1.html
 
Wow, that feels weird. But I hadn't heard anything from them in a while, so I guess that makes sense. I have fond memories of an old PoV card…
 
Back
Top