nVidia CEO: NV30 taped out/120M transistors

Unlikely: if that was the case, .13um would not be such a big issue for Nvidia.

 

Has anyone confirmed that the latest wired magazine has the interview?

I have the Wired´s june edition with Steven Spielberg in the cover. Nothing about nvidia.

 

Searching the issue contents shows nothing, even going back a couple of months...
http://www.wired.com/wired/current.html

 

It's the current issue, red with Huang on the cover.

 

So have you seen it? Do you mean the july issue?

 

Chalnoth,

One question. Do you even live on planet earth? I have never seen such an unadulterated continuous spewage of unballanced, untrue, misguided, and down right totally one sided series of posts. You completely ignore the obvious truth, or even common sense.

To think you are a part of at least a "somewhat" reputable website.

unbelievable

 

GeeForcer,

I don't understand where you're coming from. This whole debate stems from OopmaLumpa's oringinal comment:

So let me try and summarize the aruments so far:

Oppma: He can't understand why ATI isn't "hyping" R300, for the purpose of impacting sales of nVidia chips. Then I said ATI shouldn't hype it. (Both of us seem to agree there is no real "hyping" going on in the sense that it could impact sales of GeForce4).

Then you jumped in an said ATI "should" hype it....

And now you're saying they "are" hyping it?

So, erhm...which is it? Are you saying that ATI "is" hyping their part to the extent that they are trying to actively lower the sales of todays high-end chips like GeForce4 and Radeon 8500, or are they not hyping it, but should?

No, every person (sure, it's only a few ) who has cared to comment on this debate one way or the other (whether they think it "should" be hyped or not), doesn't consider the R-300 PR to this point to have any major impact. That would be:

OompaLoopa
mfa
Chalnoth

I have not seen anyone agree that ATI's PR to date is designed to get people to think about not buying a Geforce4. They may be out there, but they haven't said anything.

I have no idea what your point is. This is not the first time that un-announced hardware was "confirmed" officially by a company as my past examples indicated. How does "confirming" the existence of the next part by running a Doom3 demo mean that this is some level of hype above and beyond other "non product launch" hype?

I don't recall if they used some actual games, but they did have the t-buffer demos, with a complete press EVENT to cover it, long before the products were actually announced.

 

Yes, I read the article, and the 120M figure was about the extent of the "new" information concerning future graphics cards.

 

Besides you, Chalnoth was the only person to address anything that I've said in this thread; however this is not very relevant.

My points were:

1) ATI should hype R300, because IMO they would hurt Nvidia much more then it would hurt them. Since Nvidia has the speed crown ATM and GF4 is fairly new and thus has not sold enough units to be overly profitable, Nvidia would be hurt the most should consumers who where planning to upgrade this summer would decide to postpone their purchase till fall in light of impending R300 arrival. (IMO, they are already doing this, see further below)

2) In the past, ATi has actively hyped (promoted) their cards well in advance by showcasing the underlying technology. Truform press event was held in May, followed by Smartshader unveiling several weeks later; both were intended to promote R200 - fairly successfully I might add, as they managed to rise the interest in ATI's fall product as well as generate quite a few discussion around the net.

3) The change in business model would not necessarily discourage ATi from starting technological unveiling/promotion campaign well in advance. Last summer, ATi was already selling chips (R100) to OEMs while in the same time promoting the yet-unannounced R200. It doesn't mean that they would do the same thing last year (ATi relationship with OEMs has greatly expended in the past year) but in the past OEM commitments did not preclude ATi from promoting unannounced chips in the past.

4) To a degree, ATi is already seeking to generate press coverage and public interest in their upcoming unannounced product by staging high-profile demonstrations. DoomIII demo in particular changed the way many people view ATi; not only were they involved in perhaps the most significant demo of E3 covering one of the most highly anticipated PC games in recent history but they also their upcoming card was praised by Carmack at the expense of their arch-rival. That is especially relevant considering that he had some not-so-nice things to say about their current product, in a way it can be viewed as a redemption and certainly had a significant impact on the hearts&minds of some people.

Does this hype result in the sales decline of current products? That would be very hard to say without looking at very recent market data, which I don't have. However, I am willing to bet that there are quite a few people right now thinking: "Should I go ahead with my plans and get that GF4 4600, considering that early version next ATi's card is faster in DoomIII and is just a few months away?"

 

"Hello kettle, this is pot calling. You're black."

 

Hypocracy doesnt make his point invalid.

 

Thanks Brem. I will wait the magazine.

 

Hmmm yea but they really have to be carefull as too much hype or hype that fails to deleiver is very bad press. So thats the challange of the PR department. Come up with just the right about of hype. Too much = Smoothvison as that kind of failed to live up to its perfromance where as the Turform/smartshaders are a good example of good hype.

 

Both ATI and nVidia are not in business of "hurting" each other. They are in business of making and selling graphic chips (and increasing shareholder value). Please tell me how "hurting" yourself and "hurting" other company little more increases shareholder value?

 

Obviously they are not going to try and "hurt" each other just for the hell of it, but to increase the market share it the expense of the rival. By the same token, how does occasional low-brow PR aimed at each other increase shareholder value?

 

Sometimes self-control is just very, very hard. When you have something you think is great (or think will be great), it's all too easy to show it off before it's entirely ready.

 

Geeforcer:

Again, both ATI and nVidia are not working to get bigger market share, they are working to sell more chips/cards. Any PR hurting yourself, your rival and whole market just to gain imaginary markeshare is very risky at least. Usually PR and marketing tries to sell more stuff.

Btw, cable and DSL companies do not seem to understand this.

 

Hellbinder once said:

in thread http://www.beyond3d.com/forum/viewtopic.php?t=1101

And yet, here he is posting:

as if his opinion is worth anything.

I guess it's his "are you totally fukcing STUPID?!?" attitude that I dislike.

 

Don't forget that there's also the fact that people need to know about your product in order to buy it. If you put out tons of PR, and can't deliver, is it really worse than just failing to deliver? In some cases, I'm sure it is, but not in all.