MBX Lite Chosen for Texas Instruments OMAP2430 Power Sensitive SoC

Discussion in 'Mobile Devices and SoCs' started by Lazy8s, Nov 29, 2005.

  1. Lazy8s

    Veteran

    Joined:
    Oct 3, 2002
    Messages:
    3,100
    Likes Received:
    18
    Texas Instruments have finally unveiled their OMAP2 chip which targets the cost/power restrictive side of the embedded market, the OMAP2430. By winning the design with MBX Lite, Imagination Technologies are now in both of Texas Instruments' next generation of OMAP application processors, a market leading platform which powers many millions of devices all around the world.

    http://www.imgtec.com/News/Release/index.asp?ID=279

    The OMAP2430's MBX Lite doesn't appear to be accompanied by a VGP Lite. The SoC is produced on TI's 90nm process and includes a 330-MHz ARM1136 and an imaging/video/audio accelerator. Performance for 3D gaming is 1M-tri/sec, for video is DVD quality playback, and for camera imaging is over 5 megapixels with one second delay between shots.

    The chip is similar to the award winning, MBX based OMAP2420 which is also produced on the 90nm process and includes the 330-MHz ARM1136, but it's scaled back for cost by replacing two cores on the OMAP2420, the imaging/video accelerator and the high-speed DSP for audio, with just a single yet more efficient accelerator which assists in all three tasks, imaging, video, and also audio.

    [​IMG]

    http://focus.ti.com/general/docs/wt...9&path=templatedata/cm/product/data/omap_2430
     
    #1 Lazy8s, Nov 29, 2005
    Last edited by a moderator: Nov 29, 2005
  2. roninja

    Regular

    Joined:
    Feb 9, 2002
    Messages:
    268
    Likes Received:
    0
    Texas Instruments Inc. says it is testing two new semiconductor chipsets that could mark the next step in making so-called third-generation mobile phones more affordable and widely available.

    Officials were scheduled to announce Tuesday in Tokyo that Texas Instruments has tested a new and advanced chipset with Japan's NTT DoCoMo Inc. and expects phones with the new component to be on the Japanese market next year.

    Analysts who were briefed by Texas Instruments said the new chipset, which combines a modem with an applications processor, was designed to improve the video performance of advanced phones. But they said it was too early to say whether the new product would vault Texas Instruments ahead of competitors that include Intel Corp., Renesas Technology Corp., Freescale Semiconductor Inc. and the semiconductor unit of Royal Philips Electronics N.V.

    At the other end of the third-generation market, Texas Instruments was set to announce that it is testing a new processor designed to boost video performance and support cutting-edge phone functions such as 30 frames per second digital video and 3D gaming at a lower cost than previous chips.

    "The real significance is at the low end," said John Jackson, an analyst with the technology research firm Yankee Group. "Broad 3G adoption, especially in Europe, has been slowed by a lack of mainstream phones. TI is using its prowess as a fabricator to enable these phones to get into more mainstream price points - more bang, less buck."

    Avner Goren, Texas Instruments' director of marketing for cellular systems, said the company's early approach to the high-end phone market was to build relationships with a few leading manufacturers, such as Nokia Corp. and Ericsson Inc. Now it is going after the mass market.

    "We need to build a standard chipset that removes some barriers of entry for other players to enter the 3G marketplace," Goren said. He estimated that the company's new mid-market chip could be 10 percent to 30 percent cheaper than similar parts now in use.

    Dallas-based Texas Instruments has been waiting a long time for the promise of higher revenue and profits from making processors for third-generation phones. Research firms such as International Data Corp. and Forward Concepts rank the company first in sales of several types of chips used in cell phones, such as application processors.

    The company, which has been helped by a close alliance with Nokia, claims that its chips are in more than half the wireless phones sold in the world.

    Texas Instruments officials say their revenue from next-generation phone components this year is already more than $600 million. Goren said TI expects sales to top $1 billion next year - still a small but growing portion of the company's total revenue, which was $12.58 billion last year.
     
  3. Kristof

    Regular Alpha

    Joined:
    Jan 30, 2002
    Messages:
    733
    Likes Received:
    1
    Location:
    Abbots Langley
    Imagination Technologies Group plc ("Imagination Technologies"), the leading provider of multimedia and communication intellectual property ("IP"), reports that Texas Instruments Incorporated (“TIâ€￾) is utilizing Imagination’s PowerVR MBX Lite core in its new OMAPV2230 UMTS Solution. Part of TI's OMAP-VoxTM architecture, the new OMAPV2230 solution is an integrated UMTS dual-mode digital baseband processor and advanced applications processor, developed to serve the worldwide 3G handset market.

    The OMAPV2230 3G solution is part of the OMAP-Vox family which integrates a digital baseband and an applications processor enabling size, performance and power consumption benefits for the end product. The digital baseband is based on proven GSM/GPRS/EDGE/WCDMA technology and the OMAPV2230's applications processor is based on TI's OMAPâ„¢ 2 architecture. Manufactured in TI's 90-nanometer advanced CMOS process technology, the OMAPV2230 enables worldwide roaming and supports a variety of multimedia applications with consumer electronics quality. Leveraging the OMAP 2 architecture makes it easy for handset manufacturers to migrate their existing OMAP software investments onto the OMAPV2230 because of the application processor commonalities, and high level of software re-use with other OMAP 2 based products.

    [​IMG]

    http://www.imgtec.com/News/Release/index.asp?ID=280

    http://focus.ti.com/general/docs/wtbu/wtbuproductcontent.tsp?templateId=6123&navigationId=12610&path=templatedata/cm/product/data/omapv2230

    K-
     
  4. Lazy8s

    Veteran

    Joined:
    Oct 3, 2002
    Messages:
    3,100
    Likes Received:
    18
    Running ARM11 cores, these two MBX Lite SoCs should actually perform quite formidably in games. MBX Lite has already demonstrated that it can sustain about 800K-tri/sec of that 1M peak rating in an XScale/2700g scaling earth scene benchmark which is featured at Loewe's Deferred Power website.

    [​IMG]

    http://www.mitrax.de/

    Really, if not for MBX, an MBX Lite SoC would make for a high-end phone.
     
Loading...

Share This Page

  • About Us

    Beyond3D has been around for over a decade and prides itself on being the best place on the web for in-depth, technically-driven discussion and analysis of 3D graphics hardware. If you love pixels and transistors, you've come to the right place!

    Beyond3D is proudly published by GPU Tools Ltd.
Loading...