This is apparently from some E3 material
And then there's this, released on Valves teamfortress blog, in questionnaire regarding mac release of the game
http://screwattack.com/blogs/ScrewAttack-News/Rumor-Valve-cryptically-teasing-Half-life-3
In the full "cover" you can also notice how they underlined only the words "demanded" and "free", which from you can pick "freeman" with little to no imagination involved
And then there's this, released on Valves teamfortress blog, in questionnaire regarding mac release of the game
http://screwattack.com/blogs/ScrewAttack-News/Rumor-Valve-cryptically-teasing-Half-life-3
In the full "cover" you can also notice how they underlined only the words "demanded" and "free", which from you can pick "freeman" with little to no imagination involved