EA has bought criterion, including their game studios and their renderware platform:
Link to the press release
Link to the press release
Major publisher, now their own SDK/API ... what's next? EA going hardware?
In Renderware, they already have a platform from which to collect licensing fees now, and it doesn't require them to incur huge expenses from hardware nor be limited to just one hardware's base.They will, my guess is within 10 years.
Of course, one of the major and immediate benefits for Electronic Arts from this acquisition - aside from consummating its relationship with one of the best-regarded development studios in Europe - is that it gives the publisher a massive advantage in the race to develop next-generation technology and tools. Criterion is one of the most advanced companies in the world in that particular field, and the next version of RenderWare, RenderWare4, has been designed specifically to exploit the possibilities - and handle the difficulties - of the next-generation console platforms.
For EA investors and market watchers, then, this purchase could easily be viewed as an exceptionally clever way for the company to avoid the immense effort and expense of next-generation R&D - and then to profit from selling its solution to its competitors
If we're talking complete engines then Unreal tech.passerby said:Need to ask, what other popular middleware tools are there that supports PC and all 3 consoles?
If we're talking complete engines then Unreal tech.
Major publisher, now their own SDK/API ... what's next? EA going hardware?