DisplayPort Details: IDT launches PanelPort

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A few months ago we published an article on IDT's DisplayPort efforts and the standard in general, and today IDT has unveiled its new PanelPort product line. We took the opportunity to ask a few technical questions on DisplayPort and got encouraging news on the cost benefits of Direct Drive.

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I know what is Display Port. But what is this Panel Port thing?

And What is Direct Drive?

How did the cost of 3 - 8 dollars came up? Interesting to know how such small component could result in 30 dollars different in final price.
 
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