Saw this in the Times today
The US has got all the means to get messages across but has put far too little effort in understanding which messages are likely to work and which to insult the intelligence of a proud people.
The British outside Basra feel they have a better approach - from the wording to use on leaflets, to the "message by action" in al-Zubayria last Sunday where they identified the house of the much-feared local Ba'ath party leader and drove a Warrior light tank through his bedroom wall to snatch him straight from bed into custody.
The Iraqis rather respect that.