AMD Marketing Tactics *spin*

lol nice poster. Somnum Industries.... Nv asleep as a company? Not sure of that one.

 

Meh, it is only good marketing if it reasonably close to the truth.... If AMD manages to surpass Pascal (perf/watt), I will be pleasantly surprised.

 

This marketing campaign is amazing

 

They factored in the console market, on PCs their VR didn't inspire a lot of confidence, with poor performance compared to NV. Sales are affected too, for example the 1060 out sold 480 by a factor of 4, according to the latest Steam Survey.

So do we expect Vega by the time Volta comes out or what?

 

When I think of the Polaris launch, this can be understood very differently but... Apart from that it is stupid marketing imho. It just fuels the hype train and if they call Volta poor, Vega better utterly destroy Pascal.

 

No, this isn't stupid. This is pretty clever, because it adds a level of deniability.

 

We are getting back into the good old competitive spirit again, that got lost after the merger with AMD.
I like it.

 

I personally think it is stupid and childish. It raises the hype level and still has no face value. I liked it when AMD promised to concentrate on themselves and their products, seems this is already over? And voltage jokes after Polaris launch...

 

Well the reason why we don't see that anymore is because AMD for the most part hasn't been competitive, now this is just BS, rule of thumb in marketing, if you talk shit about competitors or their products, the chances of it backfiring is large. Should never do that. They better destroy Pascal in both performance and lower power consumption, to make such claims other wise its just over hyping a mediocre product, again.....

 

Well, AMD has been competitive, even including the 7970, which still is king of double precision in the consumer space.
They will not be destroying Pascal, but neither Pascal will destroy Vega.
The above poster also doesn't explicitly aims to destroy anything as there is written Poor Voltage.
It's just our imagination going wild, and that's all this marketing tries to achieve.
The poor voltage just as well could be interpreted as a fix of the PCIe Voltage issues that plagued Polaris

 

The only time AMD has been competitive was in two gens, well 3 like you stated the 7xxx, then the 4xxx and 5xxx, but that is only 3 times out of 10 gens.

you say its our imagination going wild, that is exactly what they wanted us to do, so then its overhyped lol.

How many times have we seen AMD give out vagaries and the public take it out of proportion? Just look back as Polaris it was done there in both power consumption and performance more so in performance early on but power consumption was there too. And it back fired, there was disappointment in both those.

 

I wouldn't call Polaris a complete failure, as it is also used in the PS4 Pro. And Vega will be used in XB1+
Nobody is complaining there and the checkboarding is even perceived as a good solution for 4K.
Nvidia isn't even competing.

 

Seriously? This is just one random placement of an art assets by one of the artists made into a big thing by redditing it. AMD itself had nothing to do with it.

 

They approved the marketing campaign so the final word is theirs. And yeah, they did outsource the campaign to another company but everything is approved by AMD, screenshots are mocked up if changes needed then approved, first take on video if changes needed then approved, final take on video is approved. Everything is looked into with a magnifying glass, and they go through what each thing they have, and what impact will it have in the campaign.

 

It is on AMD´s site, it is featured prominently in the teaser video, so they have approved it. For me High-End GPUs have become way too expensive for such marketing, after all they are luxury products in every sense, to be attracted by this form of guerilla marketing. But imho that is something the whole industry needs to ask themselves, does marketing for male teenager really work for 800$ products? I hate to say that but imho NV is a big step ahead in this department.

 

Is it just marketing for the product though? Branding has a stake too.

 

All those products are out and information is available so they can be compared and contrasted through a subjective and objective view. With Volta and Vega, there is nothing yet lol. And even with Vega when it comes out, Volta won't be there for a long time.

Hype is good, over hype just kills, lets say they bring up volta again down the line and hypothetically top end Vega matches Titan Pascal in everything or just edges out Titan pascal in all metrics and is cheaper. What does that have to do with Volta? Are they saying their direct competition is Volta? Or nV even when they are sleeping, Vega can just edge them out? Is that good marketing?

 

Even if the competition is known, calling the product "poor" is just sad. See Audi and BMW, they are making fun of each other, but there is also a respect towards the other product. You do not improve the perception of your product by devaluating the competition.