AMD completes ATI buy, announces Fusion CPU/GPU integration and new platforms

Discussion in 'Beyond3D News' started by Rys, Oct 25, 2006.

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  1. Rys

    Rys Graphics @ AMD
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    <a href="http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543~113741,00.html" target=_b3dout>AMD have announced</a> the acquisition of <a href="http://ati.amd.com/" target=_b3dout>ATI Technologies</a>, creating what they call &quot;a processing powerhouse committed to driving innovation, choice and growth in the technology industry&quot;. Following <a href="http://www.beyond3d.com/#news34565" target=_b3dout>shareholder approval</a> little over a week ago, the relevant regulatory bodies have also given the deal the green light, refuelling speculation about where the new company is headed.

    Their own <a href="http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_543~113741,00.html" target=_b3dout>press release</a> gives a little of the game away, AMD officially announcing the integration of CPU and GPU under the banner of Fusion. Promising performance-per-watt improvements that they say can only come about with an integration at the silicon level, Fusion will take AMD x86 CPU expertise and merge it with ATI graphics tech on the same die, hinting at 2008 as the timeframe for the fruits of Fusion labours.

    Worth pulling out of the PR too, AMD also announced platform plans that combine technology from the two technology groups backed up by new tech development and support teams in Taipei and Shanghai, complementing those already in Austin and Toronto. The new company &quot;believes that these integrated platform innovations will bring customers improved system stability, better time-to-market, increased performance and energy-efficiency and overall, an enhanced user experience&quot;. The Hexites have <a href="http://www.hexus.net/content/item.php?item=7094" target=_b3dout>a little ditty</a> outlining their take on things, Fusion in particular.

    Now if only Morgan Stanley Senior Funding would drop $2.5B Beyond3D's way too, so we could nab ImgTec, Transmeta and a serious volume of Pepsi for Uttar, and have a go at the same thing ourselves.
     
    #1 Rys, Oct 25, 2006
  2. LeStoffer

    LeStoffer
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    ... and www.ati.com is redirected and no nice red logo to greet you anymore. :sad:
     
    #2 LeStoffer, Oct 25, 2006
  3. Rodéric

    Rodéric a.k.a. Ingenu
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    get lost !
    stupid idea, ati website shall remain and have an additionnal logo (AMD), but what they did is utter crap :mad:
    :evil:
     
    #3 Rodéric, Oct 25, 2006
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  4. Bouncing Zabaglione Bros.

    Bouncing Zabaglione Bros.
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    As long as I keep getting my monthly Catalyst fix....

    Of course, now we can't talk about the Greens versus the Reds. It's Greens versus the Greens.
     
    #4 Bouncing Zabaglione Bros., Oct 25, 2006
  5. Titanio

    Titanio
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    This really hit home for me. The AMD branding completely suffocates the ATi presence.
     
    #5 Titanio, Oct 25, 2006
  6. nAo

    nAo Nutella Nutellae
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    What were you expecting? AMD has bought ATI, not the other way around :razz:
     
    #6 nAo, Oct 25, 2006
  7. Titanio

    Titanio
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    True. But with all the talk about maintaining the brand etc.. it looks more like it'll be a sub-brand, a mere product line within the overall AMD fold. It's a short hop from there to complete disappearance of the brand over time..not to say that'll definitely happen, but that webpage is just a striking visual in terms of the placement of ATi's branding vs AMD's, perhaps a discouraging statement of intent on AMD's part.
     
    #7 Titanio, Oct 25, 2006
  8. incurable

    incurable
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    I guess the CCC will soon transform into a green afair, too, along side AMD-only performance enhancements in the drivers.
     
    #8 incurable, Oct 25, 2006
  9. incurable

    incurable
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    That's just the usual song & dance, the 'ATi'-brand will prolly be dead in a matter of months, safe for old SKUs. I fully expect R600 to be coined the AMD Radeon whatever series.
     
    #9 incurable, Oct 25, 2006
  10. nAo

    nAo Nutella Nutellae
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    bright green vs dark green!
     
    #10 nAo, Oct 25, 2006
  11. tEd

    tEd Casual Member
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    Will have the r600 already have the AMD logo on it ?

    Well it is how it is , need some time to get used to it though...
     
    #11 tEd, Oct 25, 2006
  12. digitalwanderer

    digitalwanderer Dangerously Mirthful
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    That's about where I'm at as well. :???:
     
    #12 digitalwanderer, Oct 25, 2006
  13. mcsven

    mcsven
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    Bah, this is nothing compared to the demise of 3dfx. I was in mourning that day.
     
    #13 mcsven, Oct 25, 2006
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  14. pascal

    pascal
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    I prefer the original ATI color scheme than the green one.
     
    #14 pascal, Oct 25, 2006
  15. zsouthboy

    zsouthboy
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    Goodbye, red ati logo. You will be missed.
     
    #15 zsouthboy, Oct 25, 2006
  16. Geeforcer

    Geeforcer Harmlessly Evil
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    ATYT symbol is gone too...
     
    #16 Geeforcer, Oct 25, 2006
  17. BRiT

    BRiT (>• •)>⌐■-■ (⌐■-■)
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    How long ...

    How long until the ATI icon(s) are updated here? :lol:
     
    #17 BRiT, Oct 26, 2006
  18. TheAlSpark

    TheAlSpark Moderator
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    Isn't this a forum for the graphics-minds? Green + Red = Yellow. :roll:


    :p hm... bright yellow PCBs
     
    #18 TheAlSpark, Oct 26, 2006
  19. Arty

    Arty KEPLER
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    As long as I get a monster of a gpu from them, who cares if it comes in red, blue or purple? ;)
     
    #19 Arty, Oct 26, 2006
  20. Sobek

    Sobek Locally Operating
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    Good vs Evil, no?
     
    #20 Sobek, Oct 26, 2006
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