Sony Playstation Marketing: a quiet place in days gone?
- Thread starter Nesh
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the situation seems to be reverted. When Sony was sure MS had a XB1 without any secret sauce, which was about february 2013, they showed their console first in a surprising, and quite rushed conference, knowing what the competition was up to.
That led to some extra hype in regards to the XB1, 'cos the specs didn't seem real -from a traditional Xbox idiosyncracy point of view-, but Sony knew the specs well beforehand and they certainly got it right! The timing was perfect.
This time around, it is MS who seems to know PS5 specs (not that this will change things much), so they are so confident about showing the next Xbox first, because of the specs.
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For some reason I ve got the impression PS4 rumored specs which were almost confirmed were spread around almost guarantying lower RAM size (6GB?). Then MS announced the XBOX (TV TV TV) and later on Sony confirmed the 8GB GDDR5 Megaton? Or do I remember it wrong?
D
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PS4 was originally planned as a 4Gb hardware platform and their first parties, including Guerrilla who making Killzone Shadow Fall, were targeting 4Gb. At their February 2013 reveal they announced 8Gb which surprised some of their own teams so it was a very last minute decision, kept hush hush until the reveal. In 2013, the prospect of 8Gb GDDR5 RAM in tens of millions of cheap games consoles seemed quite ambitious.
The Xbox reveal that three months later in May.
The part unclear was whether the removal of the PS4 Camera was how they managed to re-budget to stay at $399.
If MS had the foresight that Kinect was going to flop, I don't know if they could have changed their design to improve things anyway with the $100 back
Finally.
Sony announced we can change our ID now.
I am sure they read Beyond3Ds thread
Not really but it would have been amusing
https://blog.us.playstation.com/2019/04/10/online-id-change-on-psn-your-questions-answered/
Sony announced we can change our ID now.
I am sure they read Beyond3Ds thread
Not really but it would have been amusing
https://blog.us.playstation.com/2019/04/10/online-id-change-on-psn-your-questions-answered/
There were interviews later on where they said it was an option left open based on their procurement abilities. And that it was a lively discussion.
We know for sure the decision was made before the updated speed specs was officially lowered from 192gb/s to 176gb/s (clamshell speed drop). And we also know they praised their procurement team for negociating this volume and price with samsung. That negociation would have been done before that meeting so they can discuss it with a cost associated with both options.
That estimated $88 was about half what some on B3D were predicting for 8GB gddr5 which explains the surprise but we suck at pricing anything which were never in any recent isuppli estimates. We had no point of reference other than "it costs more than ddr3".
I heard something around december (when some studios received new devkits and documentation) but we also heard many third party studios only learned about it in february.
Firstly (and again) you are comparing a car-crash PS3 launch - that's not happening again. Secondly suggesting MS handed Sony the win is taking away credit from Sony who played their hand perfectly.
Sony are not just relying on exclusives, they have all those games you mention too! The point I'm making is that the exclusives are what elevate their proposition above the competition. Does XB1 outsell PS4? No. But surely as MS are doing so much right and Sony not/doing so much wrong we'd start seeing a needle pointing that way. And as for using forums did you not read the poll results!? 70% say they are the best with 29% saying 'easily' the best.
Really? They coined the phrase 'Only on Xbox' - they didn't have any real exclusives at all...Halo, Forza, PGR, Forza, Fable, Ninja Gaiden, Panzer Dragoon, Shenmue 2 and more.
Yes, if the hardware launches a year later, is substantially more to buy, has inferior 3rd party games, lacks 'must buy' exclusives etc etc - it might only sell ~85 million.
Yet ~85 million did last gen and ~50 million will buy Xbox this gen because of brand alone (pretty much anyway).
I think they are a bit quiet but looks worse due to MS being so noisy.
Assuming Sony do or say nothing before E3 of course.
Yea. I was thinking exactly like this. It would be fun to make a Bayes Model to predict when a big announcement should arrive based on a specific data point. Like each month without announcement the % of one happening should go up, and it does happen it should drop the % greatly the next month. Then you train it with announcement timing data. It was going to be great
. Too lazy to make it though. With state of play just a few weeks ago, the odds are looking lower than if they had not had a state of play at all.
They saved the money with a cheap and noisy cooling solution ?
And also they used slower GDDR5.
Technically it's the same speed bin whether they went 4GB or 8GB, it's slower in practice because clamshell requires a 5.5 clocking with 6gbps parts.
They seem to have decided from the start to use mid to low speed bin though, and the 8gbits parts were coming up soon as a planned cost reduction.
They seem to have decided from the start to use mid to low speed bin though, and the 8gbits parts were coming up soon as a planned cost reduction.
D
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The camera was billed as "optional" from the initial reveal. Remember that both PS2 and PS3 also had optional cameras so Sony wouldn't (or shouldn't) have been under any misapprehension that a camera was going to be a game changer; it was really built for PSVR which we know (from the GDC 2014 'Project Morpheus' reveal) was planned long before PS4 was launched.
In the UK there were several PS4 launch bundles which included the camera essentially for free, which is how I got mine. Free camera FTW!
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Finally.
Sony announced we can change our ID now.
I am sure they read Beyond3Ds thread
Not really but it would have been amusing
https://blog.us.playstation.com/2019/04/10/online-id-change-on-psn-your-questions-answered/
It breaks *some* stuff in *some* games if you do, though.
I'm surprised that this sort of issue could happen; https://www.playstation.com/en-us/network/onlineid/games-list-home/critical-issues/
Games which have been tested and one or more of the following known issues which we considered fundamental to the game play experience:
- User may lose in-game currency whether paid for or earned;
- Loss of game progress, including scores and progress toward trophy unlocking; and
- Loss of UGC or parts of the game may not function properly, both online and offline.
- If you have a game in this category, we do not recommend changing your online ID if you wish to continue playing that game without losing its entitlements and achievements which you have already bought or released. It is possible to incur permanent game errors or data loss as a result of using the feature.
Anyways, a bit offtopic...
OnRush??? No!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Oh, wait. My PSN name is fine.
That's a surprisingly small list of games, considering the risk of requiring patches for old ps3 games.
I suppose there's nothing they can do for older ps3 games which the devs don't want to patch, but most of the remaining dozen titles to patch are from sony (lbp3, older mlb, golf).
I am happy that everyone now have the opportunity to finally shut up about name change
But I no longer feel special for having meticulously chosen my name in 2006. We can no longer be taught a hard lesson about consequences.
I suppose there's nothing they can do for older ps3 games which the devs don't want to patch, but most of the remaining dozen titles to patch are from sony (lbp3, older mlb, golf).
I am happy that everyone now have the opportunity to finally shut up about name change
But I no longer feel special for having meticulously chosen my name in 2006. We can no longer be taught a hard lesson about consequences.
Like the Foo Fighters?That's a surprisingly small list of games, considering the risk of requiring patches for old ps3 games.
I suppose there's nothing they can do for older ps3 games which the devs don't want to patch, but most of the remaining dozen titles to patch are from sony (lbp3, older mlb, golf).
I am happy that everyone now have the opportunity to finally shut up about name change
But I no longer feel special for having meticulously chosen my name in 2006. We can no longer be taught a hard lesson about consequences.
The PS3 showed that Sony fans can opt for another or no platform at all. This time around MS might offer better and more competition, with better hardware and software at launch.
Never stop not giving up hope.
