AMD: R9xx Speculation

[neliz]

everybody seems to forget that these are the 190W benchmarks and that pushing the slider up to 20% higher TDP allows for different results.

 

[Kef]

everybody seems to forget that these are the 190W benchmarks and that pushing the slider up to 20% higher TDP allows for different results.

IN that case, these results are fantastic!

 

[Lightman]

Hint about pricing of HD6970 from Gibbo/OCuk:

But what if it was £100 or more cheaper?

Of course from GTX580 :smile:
That should be right around GTX570 pricing which is better than I've expected!

 

[Spyhawk]

IN that case, these results are fantastic!

I dont see how the 6970 could be faster but cheaper then a gtx580. Its either faster and more expensive or slower and cheaper.

 

[eastmen]

I dont see how the 6970 could be faster but cheaper then a gtx580. Its either faster and more expensive or slower and cheaper.

Why ?

If they can sell a 6970 for $400 and make money on it then that is what amd will do. Whats it matter the price of the gtx 580. It would make more sense actually to put the squeeze on nvidia who has the larger chip.

AMD will also have a dual gpu verison of cayman released in early 2011 . So that can sit there at the $600 or above price bracket.

 

[AlphaWolf]

I dont see how the 6970 could be faster but cheaper then a gtx580. Its either faster and more expensive or slower and cheaper.

Maybe the slider also increases the price.

 

[neliz]

Maybe the slider also increases the price.

 

[Spyhawk]

Why ?

If they can sell a 6970 for $400 and make money on it then that is what amd will do. Whats it matter the price of the gtx 580. It would make more sense actually to put the squeeze on nvidia who has the larger chip.

AMD will also have a dual gpu verison of cayman released in early 2011 . So that can sit there at the $600 or above price bracket.

Because historically faster products do not sell for less and AMD are in the business of making money so if they can add a few bucks more then why not ?

 

[MrGaribaldi]

Because they can get a larger market share, and put pressure on nvidia to reduce their margins?

 

[ZerazaX]

They already have a larger market share - in fact, if they even sold DX11 cards at a 2:1 ratio to Nvidia, they'd still lose market share.

And the margin game doesn't help AMD, esp. since Nvidia can sell cards to the HPC / pro market at a high margin

 

[ECH]

Hmm, so we need to use a program like AB to see gpu loads/gpu freq.

 

[Picao84]

Can I ask WHY the cut graph? The other ones were not cut. Something smells fishy..

 

[gamervivek]

Because historically faster products do not sell for less and AMD are in the business of making money so if they can add a few bucks more then why not ?

technology is deflationary

 

[no-X]

Picao84: Yes, at the bottom of the slide is a secret password enabling all the 1920 SPs!

 

[neliz]

Picao84: Yes, at the bottom of the slide is a secret password enabling all the 1920 SPs!

ssh! don't tell, otherwise he'll use CSI reverse cryptograhy to rebuild md5 tags and create the full image and lay waste on all the non 1920SP owners.

 

[Broken Hope]

Gibbo at overclockers has stated the following prices

6950 2048MB = £215-£230
6970 2048MB = £280 - £320

Prices aren't bad if performance is up there at max TDP.

 

[Mize]

Why ?

If they can sell a 6970 for $400 and make money on it then that is what amd will do. Whats it matter the price of the gtx 580. It would make more sense actually to put the squeeze on nvidia who has the larger chip.

AMD will also have a dual gpu verison of cayman released in early 2011 . So that can sit there at the $600 or above price bracket.

The goal in pricing is to balance GM% with volume. If they can get 90% of the sales at a higher sale price and subsequent GM% that more than makes up for the lost volume, then that's what they'll do.

So let's say 6790 and 580 are about equal more or less and that 580 stays at $500.
They can start a price war and go for $400 and let's say they sell X units at a 50% GM. If they could go to $450 and still sell 0.9*X at 55% margin that's $50 per card of extra margin. If X=1M and X*.9=0.9M then the total margin at the lower price is 200M and the total margin at the higher price is 225M.

That extra 25M is a good thing.

 

[fellix]

Apparently 6950 also uses vapor chamber.

 

[neliz]

Apparently 6950 also uses vapor chamber.

it's the same friggin' card

 

[DarthShader]

It... changes core clock.. dynamicaly and continously?