XBox 360 Price Cut/60GB model*

[AzBat]

LOL, where the heck did this come from? Maybe you should provide a link for the 60gb?

Tommy McClain

 

[DrJay24]

Interesting that the 60gb prem sku is 3lbs lighter than the 20gb version. Smaller powerbrick and 60nm gpu?

Two lbs, Don't forget the $349 price tag.

http://www.neogaf.com/forum/showpost.php?p=11793639&postcount=131

 

[AzBat]

Two lbs, Don't forget the $349 price tag.

http://www.neogaf.com/forum/showpost.php?p=11793639&postcount=131

Thanks for the link. I don't frequent that forum. Looks like the 60gb is legit come July 27. To be the 20gb replacement. The 20gb gets a firesale similar to how Sony did with their SKUs last year. The only question now is how long it will take Microsoft to drop the 60gb Pro to $299? Personally I think Microsoft has focused too much on profitability that they are oblivious to the fact that they need the Pro SKU below $299 over a year ago. Kinda sad me thinks.

Tommy McClain

 

[DrJay24]

The 20gb gets a firesale similar to how Sony did with their SKUs last year.

Except Sony dropped the 60GB from $599 to $499 and then released the Motorstorm bundle for $499 to replace it. MS is going down and then up, which is a strange but makes sense for those might hold out for an expected $299 60GB. I think they should have just made the 20GB $279 and released the 60GB at $299.

And why 60GB?

 

[AzBat]

Except Sony dropped the 60GB from $599 to $499 and then released the Motorstorm bundle for $499 to replace it. MS is going down and then up, which is a strange but makes sense for those might hold out for an expected $299 60GB. I think they should have just made the 20GB $279 and released the 60GB at $299.

And why 60GB?

I said it was SIMILAR. I was talking about the firesale of the 60gb to $499 and how after about 1.5 months after it was sold out they dropped the 80gb to $499.

http://en.wikipedia.org/wiki/Timeline_of_PlayStation_3_SKUs

The only difference here is that 60gb Xbox didn't exist before they will drop the 20gb price. MS still could follow the 80gb PS3 price drop and drop the 60gb to $299 in time for Christmas. That would give the 60gb about 4months at the higher price if they drop it in November. However, considering their track record so far I don't see it happening till next spring.

Tommy McClain

 

[expletive]

And why 60GB?

Carl his the nail with this earlier, its a bullet-point win against the 399 PS3 coupled with a negligible component cost up-tick.

I wouldnt be surprised if these 20G are sold for 299 and the 60's come back in at 349 (possibly including the rumored motion controller as well?). I think MS is wary of too big a price gap being perceived as an indicator of quality, features, or 'power'.

 

[silhouette]

Two lbs, Don't forget the $349 price tag.

http://www.neogaf.com/forum/showpost.php?p=11793639&postcount=131

That's box weight. I think they are using a lighter power brick now.

 

[B3D News]

XBox 360 Price Cut Imminent

A number of independently leaked sales fliers from retailers such as Best Buy and Target have all but confirmed that beginning this Sunday July 13th, Microsoft's XBox 360 Pro system will receive a permanent $50 price cut to $299.99.

Read the full news item

 

[AzBat]

Here's even better proof...

http://www.engadget.com/2008/07/09/xbox-360-pro-for-299-all-but-confirmed/

Paperwork and marketing materials sent to GameStop managers.

Tommy McClain

 

[Freak'n Big Panda]

The technology to antiquate BD already exists, it's only a matter of price point.

That's arguably the case for every format that is ever introduced. What new technologies are poised to take over BR market share? I don't see BR going away any time soon, the only thing that even stands a chance is net based digital distribution but there are a lot of obstacles to overcome before that becomes popular with the mainstream.

Anyways what are peoples thoughts on these two key points:

Will the 360 see a sales spike due to these price cuts?

What will Sony do in light of these price cuts?

I personally think that sales might get a small 20-30% boost for about one month then equal out with PS3 and that Sony wont do anything to try and match the price point.

 

[AlphaWolf]

That's arguably the case for every format that is ever introduced. What new technologies are poised to take over BR market share? I don't see BR going away any time soon, the only thing that even stands a chance is net based digital distribution but there are a lot of obstacles to overcome before that becomes popular with the mainstream.

Digital Downloads are already very mainstream , much more so than blu-ray (take a look at iTunes numbers). They just need the content and bandwidth.

Anyways what are peoples thoughts on these two key points:

Will the 360 see a sales spike due to these price cuts?

Probably, but I don't see it being a particularly large jump. It'll level out again slightly above what they've been doing.

What will Sony do in light of these price cuts?

Nothing. They can't afford to do anything right now.

 

[J_Saint]

Will the 360 see a sales spike due to these price cuts?

Initially yes but it looks like MS is simply clearing the remaining 20GB stock to make way for the 60GB model later in the month. The question is what price will the new model be.

 

[Freak'n Big Panda]

Digital Downloads are already very mainstream , much more so than blu-ray (take a look at iTunes numbers). They just need the content and bandwidth.

do you have a link to those numbers? That's really interesting if true.

 

[PARANOiA]

I just got the official email from Xbox.com that the 360 (Arcade) has dropped to $349 in Australia. It didn't mention Pro/Elites.

 

[AlphaWolf]

do you have a link to those numbers? That's really interesting if true.

http://mashable.com/2008/06/19/itunes-music-movie-sales/

Admittedly they don't have a breakdown of rental vs purchase (just 50,000 a day combined), but they are also far from the only ones providing digital distribution.

<edit> Blu-ray's US sales numbers have been a bit over 200k a week although occasionally spiking as high as 400k.

 

[Rangers]

Initially yes but it looks like MS is simply clearing the remaining 20GB stock to make way for the 60GB model later in the month. The question is what price will the new model be.

I think 349 initially, but I'm sure an across the board cut is coming later this year.

 

[Rangers]

I just got the official email from Xbox.com that the 360 (Arcade) has dropped to $349 in Australia. It didn't mention Pro/Elites.

It's interesting but MS said Arcades cureently sell neck and neck with the pro in AU, but going forward they expect Arcade to be the best seller there.

Not the case in USA.

 

[eastmen]

well if they drop the price of the original bro they will get some good sales right now and if a 60 gig is true they can bring that out later in the summer and with gears 1 at $30 now , gears 2 , too human , exclusive gta 4 stuff , halo 3 (for the new buyers) and loads of other exclusives it should move well into the holidays .

 

[AzBat]

60GB SKU & 20GB Price Drop Official

60gb and price drop official...

http://www.xbox.com/en-US/community/news/2008/0713-consolestorage.htm

What they're doing is offering "triple the storage" for free. Basically 60gb at $350 and the Arcade and Elite stay the same. 20gb stock drops to $300. Whoa that's anti-climatic.

Tommy McClain

 

[AzBat]

BTW...

20gb = "while supplies last"

60gb = Early August

If the real price drop is coming in November, then that's 3 months for the 60gb at the $350. Pretty short. Something tells me that's not what they're planning, but I hope I'm wrong for their sake.

Tommy McClain