MS can't get the xb1x to sell either. Getting the raw specs crown changed absolutely nothing to the market share.
Where do you get those sales numbers? You have worldwide (or USA only) market share before and after X1X launch? Oh yeah we dont realistically get any, let alone broken down that much.
Well, what we do know Xbox market share actually did increase in Nov vs prior months anyway. It had actually a decently successful month apparently, and easily held off switch for 2nd place which is also arguably a big win. We also do know Xbox had it's best Nov ever. If I'm being completely fair, if we're comparing just Nov's, based on the data we have now it wasn't a sea change in market share Xbox vs PS. But I think it's equally or more important to compare to recent months of Xbox, where it was flailing quite badly, in that respect (recent months vs November when X1X was available) it was a major improvement in market share.
We just learned PS4 outsold Xbox hardware by units in Nov NPD, but Xbox had more hardware revenue (it's in the official NPD statement). Since Sony also has a higher priced SKU in Pro to mitigate some of the ASP difference (as well vanilla PS4 generally costs more than X1S), that suggests X1X sold pretty well as a share of Xbox. It's still holding pretty decently in Amazon rankings too.
Anyways it'll take some time, I expect some bumpy slow months for X1X hardware but it's the long run where it'll shine. That's why pressure for PS5 has been ramping up a lot lately. If X1X wasn't a threat there wouldn't be so much discussion of PS5.
I think Xbox One X is definitely a winner, the "problem" is it's 499, and often when I tell people I got one I get a skeptical gaze and the question "but can you REALLY tell the difference?".
Amazon rankings for Dec 2017, top SKU is PS4 Slim 1TB at #19, second SKU is Xbox X at #31. That's pretty good IMO. That means the best selling Xbox SKU (on Amazon for Dec) is the X.
Caveat the Amazon Dec rankings seem all messed up because they cant seem to keep any consoles in stock besides maybe Switch and Xbox X/PS4 Pro, so I think which ones are drifting in and out of stock is heavily affecting things. Specifically with regards to Xb1S which seems barely to be found in Dec Amazon rankings but I dont think that's natural. PS4 Slim is usually out of stock too, but my guess is they've had MORE stock when they do get doses, which has allowed it to be #19. so far.
