Yeah, VIA's platform is definitely quite appealing in that market, and is also a direct competitor; however, it's also true that it'd likely be hotter, slower, bigger and less feature-rich... Being able to support Windows XP is definitely a big bonus point for mid-sized mini-notebooks though. Isaiah is also a competitor there, but sadly the TDPs are higher than I thought they would be (5W for the lowest-end SKU, oh well...) so they'll only compete in the upper-end of the market where NVIDIA's solution makes no sense today.
Anyway, I thought a bit more about NVIDIA's Tegra & their 1080p power consumption numbers. I suspect, but I could be wrong, that Tegra 600/650 is the exact same chip as the APX 2500, with an extra 7x7 peripheral chip for I/O... So how does it support 1080p? Via overclocking/overvolting/binning and possibly a bit of help from non-video decode systems to have enough horsepower.
This would also explain the much higher full system power consumption: the cache/memories just aren't big enough to get as good memory reusage as you'd want for 1080p; this would be little more than a software hack, with all the inefficiencies associated with that. Not too bad a thing given the target market has much higher TDP tolerance, but heh.
I'm sure this platform will get traction given how shit Diamondville is and considering they'll likely undercut Menlow, however I'm much more interested in what they can do with a dual-core (OoOE) Cortex-A9 @ 1GHz on 40nm... When you get to such levels of performance, I don't really think there are any tasks that are CPU-limited on such a screen size; web browsing should be smooth as silk too.