Join Date: Jan 2002
nVIDIA Cg Compiler & Language Embraced By Industry
NVIDIA Cg COMPILER AND Cg LANGUAGE UNIVERSALLY EMBRACED BY THE GRAPHICS COMMUNITY
High-Level Cg Graphics Language and Compiler Deliver Real-Time Cinematic Effects to Digital Content Creation and Interactive Entertainment Software Applications
SANTA CLARA, CA - JUNE 13TH, 2002 - NVIDIA® Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced that the graphics community- including industry luminaries, game developers, middleware vendors, digital content creation (DCC) software vendors and rendering vendors-are overwhelmingly endorsing and adopting the Cg Language and the NVIDIA Cg Toolkit, unveiled earlier today. Industry-leading DCC tool providers, including: Alias|Wavefront, Discreet, Luxology and Softimage, are actively working with NVIDIA to incorporate Cg into their current development plans. The first Cg-based offerings - primarily expected to be software plug-ins - will be available to DCC customers this summer directly within their favourite tools.
The attached testimonials speak for themselves. Read what leading developers and companies are saying about Cg.
The Cg Language Specification is a high-level C-like graphics programming language that was developed by NVIDIA in close collaboration with Microsoft Corporation. The Cg environment consists of two components: the Cg Toolkit including the NVIDIA Cg Compiler Beta 1.0 optimised for DirectX® and OpenGL®; and the NVIDIA Cg Browser, a prototyping/visualisation environment with a large library of Cg shaders. Developers also have access to user documentation and a range of training classes and online materials being developed for the Cg language.
For more information about the NVIDIA Cg solutions, please visit the NVIDIA Web site at: www.nvidia.co.uk/view.asp?IO=cg .
Developers interested in learning more about the NVIDIA Cg Compiler, should
For a community perspective on Cg and shaders, please visit the Web site: www.cgshaders.org.
NVIDIA Corporation (Nasdaq - NVDA), located in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.
Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives , market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.
# # #
© 2002 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA Logo, NVIDIA QUADRO, and POWERMIZER are trademarks or registered trademarks of NVIDIA Corporation in the United States and/or other countries. Other company and product names may be trademarks or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.co.uk/view.asp?PAGE=pg_20010531413498.
For further information, contact:
Andrew Humber (firstname.lastname@example.org)
+44 (118) 903 3015
What People Are Saying About Cg
"The biggest revolution in graphics in ten years, and the foundation for the next ten."
Kurt Akeley (on Cg and NVIDIA's next generation GPU)
Graphics Architect, NVIDIA
Co-founder of SGI and designer of OpenGL
"ILM has utilised high level graphics languages for quite some time. NVIDIA's high level language for GPU programming is an important step in achieving an NVIDIA hardware-based development environment suitable for ILM's production pipeline."
Senior Technology Officer
Industrial Light + Magic
"NVIDIA's high level shader language will enable us to add enhanced GPU programmability to our 3D game engine and add plenty of great looking
built-in- effects rather than a just handful. We just would not have had time to do all this without Cg!"
Auran Jet Technical Director
"Most games out have been lagging behind what the NVIDIA GPUs can actually do in terms of graphics processing. Writing visually exciting and optimised shaders takes serious time-until now. Cg takes shader implementation to the next level. It will be the standard for writing effects from now on."
Lead Programmer - Morrowind
"This revolutionises the way we write shaders and gives us unprecedented control over the render pipeline."
Lead Graphics Programmer
"We have been eagerly awaiting this next generation of shader technology. Cg, with its compiler and associated toolkit, will be an indispensable tool for the creation and implementation of pixel shaders and vertex shaders. By abstracting the lower level assembly language, we are now free to spend more time and programming resources on writing more powerful custom shaders for the delivery of much more visually stunning effects on both OpenGL and DirectX."
"Cg will give us the power to be much more creative with cutting-edge graphics features. It is a great step forward on the path to interactive photorealism."
Director of Technology
"Cg will allow us to rapidly prototype advanced special effects, and easily incorporate them into our future products. Not only will developers benefit from the speedy prototyping and sharing of Cg shaders between their products, but the consumer (gamer) will appreciate better looking games that come faster to market. Everyone wins!"
"Delta Force - Black Hawk Down"
"The performance and visual quality of Cg running on NVIDIA GPUs completely destroys the barrier that we've always faced in bringing the highest level of graphical realism to our games."
Lead Programmer - Age of Mythology
"Cg is the missing connector between the world of fast, hardware-driven rendering and the detail-oriented world of software rendering. Cg provides the artist the same rich toolbox of image possibilities previously only available through slow software rendering or laborious assembly coding. Cg is the necessary link that brings hardware-accelerated rendering to within a hair's breadth of the software-driven world -- and once that linkage occurs, it will not only revolutionise the experience for gamers and other end users of graphics, but it will revolutionise the practice of animation in every corner of the industry -- by simplifying, unifying, and accelerating the image-development process, right there at the artist's desktop. I expect that the combination of Cg-driven power and quick, interactive rendering will quickly come to surpass almost all other forms of rendering for artistic purposes in every venue -- games, TV, and movies."
Final Fantasy: The Spirits Within
"Shaders have never been this easy to create. Vertex and pixel shaders have quickly become indispensable tools in creating games with state of the art graphical effects. Yet the barrier of entry has been the difficulty of creating and debugging these effects using the tools available. Cg gives developers the ability to rapidly prototype pixel and vertex shader effects in a high level C-like language. It is a perfect environment to quickly test algorithms and their performance prior to optimising them. The new tools make debugging and maintaining shader code much easier. Cg makes code much easier to share between development groups and greatly aids in understanding code received from other teams."
Vice President & Chief Technology Officer
"Cg is a bright light for a black art. Finally, cryptic shader tricks can be explored and applied by mere mortals."
Programmer - Dungeon Siege
Gas Powered Games
"Using Cg, NVIDIA's high level language for GPU programming, allows me to concentrate on my algorithm instead of the low-level implementation, thus giving me more opportunity to fine-tune my effects. The end result is more compelling content in our titles."
Director of Technology
High Voltage Software
"Cg will not only help us shave time off our development schedules, it will also allow us to maintain a consistency of quality across multiple graphic cards and platforms. This is the next logical step in graphics development. We are excited that NVIDIA and Microsoft are making this possible for us."
Vice President of Software Development
High Voltage Software
"NVIDIA's developer support has been fantastic. We have a great working relationship that provides a lot of value to Monolith. Cg is an enabling technology. We have a few graphics gurus at Monolith that can write assembly code shaders, but Cg allows mere human programmers with graphics interest like myself to write shaders. The inclusion of Cg in our next graphics engine will enable our future games to have an unprecedented amount of detail."
Direct of Engineering
"Cg will demystify the process of developing vertex and pixel shaders, and the NVIDIA Cg Compiler will greatly reduce shader development time."
J. Scott Hofmann
Senior Graphics Programmer
Mythic Entertainment, Inc.
"Even today, game developers are either unable to realise the full potential of high performance hardware in real world game apps or need to expend tremendous effort to optimise them. With the advent of Cg, we look forward to pushing hardware to its limits and developing games much faster than before."
Group Leader, Technical Group
Contents & Technology Company
"NVIDIA's understanding of graphics development goes beyond the advancement of 3D hardware. They understand that it takes software support to intelligently drive these systems. Cg is another brilliant offering that empowers us to build the worlds we imagine. The encompassing vision of Cg (art tool integration, debugging, and platform compatibility) is something that developers like us have been yearning for. Finally being able to replace complicated shader systems with a simple unified language will greatly simplify our work. Relic prides itself on its artistic and technical presentation, and anything that can bring us closer to our vision is something we are ready to embrace."
Lead Programmer - Impossible Creatures
"The Cg technology will allow us to implement powerful and complicated shader programs quickly and efficiently. We can now support newer hardware technology faster than ever before. The Cg technology will directly result in Ritual bringing more visually astounding and higher performing games to market in significantly less time."
"NVIDIA's programmable shaders had enabled us to render advanced shaders in real time using assembler-like codes. Now with the new Cg Compiler, we are able to drive the power of NVDIA GPUs using familiar C language-like codes, which is a significant advantage for us. The fact that the leader in graphics processors is now also putting strong emphasis in providing a robust software development environment is very reassuring to software developers like us, and our expectations are higher than ever as a result."
Representative Director, CTO
Sega-AM2 Co., Ltd.
"Cg Compiler is what we have been waiting for a long time. The recent hardware evolution had brought amazing visual expression at our hand, but at the same time, the low level implementation to drive this hardware became painfully complicated. With this new Cg Compiler, very sophisticated visual expression can be coded with simple and comprehensible language. We see NVIDIA opening up the dawning of a new era where human creativity is directly driving the hardware."
Director, Corporate Operations
Silicon Studio Corporation
"One of the major difficulties in adopting advanced shader technology has been the complexity of writing custom shaders in assembly code and the difficulty trying to share these resources between developers. Now, with Cg technology, powerful and flexible shaders can easily be expressed in a high level language accessible to the entire development community, not just a handful of assembly language gurus."
Senior Technology Architect - Planetside
Sony Online Entertainment
"Due to the higher level nature of Cg, Ubi Soft's creative teams will be able to streamline shader development in less time by writing pixel and vertex shaders that are easily modified and enhanced. By leveraging this technology, Ubi Soft can achieve the most stunning visual effects and get to an even higher degree of realism using different APIs for a wider variety of games and platforms."
Worldwide Technical Director
Ubi Soft Entertainment
"It just isn't possible to write a modern application, a game or an operating system without having something like C. And Cg is going to have a similarly liberating impact on graphics."
"Today's gamer expects the same richness, reality and immersivity in their gameplay as they do with other entertainment media, so the pressure is on the development community to challenge their existing creative boundaries and deliver truly astounding graphics effects. Criterion has always been committed to empowering individual developers with the tools to realise their creative vision, and we fully support NVIDIA's new Cg Compiler as a positive step towards realising a real-time REYES/Renderman-style architecture and help narrow the gap between non-real time and real-time graphics."
"Our business revolves around enabling game developers to mesh their game code with the intricacies of complex and powerful graphics hardware platforms. Cg fits our philosophy perfectly, with its high level abstraction and low level access, we'll be able to deliver the optimisation benefits of NVIDIA's Cg Compiler to the many users of Alchemy. Cg can integrate very nicely with future versions of our ArtistPack, and thereby deliver control over programmable GPUs right into game artists' hands."
Director of Technology
"Cg is a major step forward in terms of writing effects with vertex and pixel shaders. Having a high-level language for GPUs, especially one that is already deeply familiar to all in the game industry, will open up shaders to a wide range of developers. From the point of view of a commercial 3D game engine, there are real benefits from not only the features it provides, but also the forward compatibility that it provides ¾ and the chance to have a shipping, released product look better and faster on newer hardware, beyond just scaling with clock-speed."
Lars M. Bishop
Chief Technology Officer
Numerical Design Limited
DIGITAL CONTENT CREATION SOFTWARE VENDORS
"Cg couldn't have come along at a better time. Alias|Wavefront's focus on hardware rendering makes the high-level language especially attractive to our company and MayaÒ customers. The NVIDIA Cg Compiler and toolset will change the way that graphics programming is done here at Alias|Wavefront and we're thrilled to be teamed up with the industry leader in this arena." Bob Bennett General Manager
"Discreet is excited how a language like Cg makes it possible for 3ds max game artists and programmers to single-source their shader assets between tool and game - something that should enable and encourage the exchange of cutting-edge shading techniques across the industry. Discreet is pleased to be working with NVIDIA to ensure these custom shaders are easily used within 3ds max, giving 3D artists the power to bring the realism of their creation environment ever closer to that of their final output."
Vice President of Animation Products
Discreet, a division of Autodesk, Inc.
"The new NVIDIA Cg development solutions represent a huge step forward in graphics programming. Finally, we'll be able to achieve incredible realism without tying our applications to low-level hardware features that restrict the lifespan of the software. Programmer productivity will skyrocket and DCC technology users are going to love the proliferation of high-fidelity visualisations. LightWave users should applaud the efforts by NVIDIA that have brought us to this point."
Luxology, developers of NewTek LightWave 3D
"Right Hemisphere will support the Cg tools. We see Cg as another important step in bringing the 3D experience to the world with the highest possible impact. Our Deep Exploration product is a powerful gateway application that enables 3D assets from almost any source to take advantage of NVIDIA's advanced capabilities and we see Cg as another method to improve the 3D experience."
"The Cg Toolkit is an excellent step in the pursuit of a standard for achieving heightened interactive realism. This technology will make it easier for software vendors to improve realism in the viewport and further blur the distinction between hardware and software rendering. We look forward to working closely with NVIDIA to advance this important technology."
Chief Technology Officer
Side Effects Software, developers of Houdini 3D animation software
"NVIDIA and Softimage took the market by storm at last year's SIGGRAPH through our introduction and subsequent delivery of real-time shader capabilities in SOFTIMAGE|XSI. We're thrilled to see NVIDIA once again advancing real-time 3D rendering technology with their new Cg Toolkit and look forward to working with them to provide Softimage customers with unique creativity and productivity enhancing tools."
Softimage, a subsidiary of Avid Technology, Inc.
"Digital Immersion Software has a history of creating 3D visualisation and authoring packages that lead the way in advanced real-time display technology. Being one of the few companies to successfully establish such products in the DCC (Merlin 3D) and CAD (Presenter 3D) markets, our customers are empowered by tools that take advantage of the latest photo-realistic rendering techniques being used today. Features like radiosity, ray tracing, global illumination, and advanced shaders such as Clear Coat style automotive paint, cloth and leather, anisotropic materials, and other complex surface finishes have not only been successfully transitioned from DCC to CAD, but have been found to be dependable, production level tools used daily by our professional users. With the use of Cg, not only are we able to take many of these advanced tools and move them from 'off-line rendering' to real time, but Cg significantly shortens our development time in creating them. This is especially important to our Presenter 3D users, as they can define materials that follow through initial component development and manufacture through to final assembly, and see the exact representations in real-time - significantly reducing their time to development and eventually their bottom line."
Vice President, Product Development
Digital Immersion Software
"High-quality programmable shading has long been a key technology for creating cinematic imagery for film and television. Cg is a huge and long-awaited step forward that brings similar flexibility and quality to real-time graphics. I expect an enormous impact on the visual richness
of games, as well as the development of revolutionary interactive tools for development of film and other media."
Creator of BMRT and one of the primary engineers for Exluna's Entropy renderer
"As the leading supplier of rendering solutions to the CAD industry, we at LightWork Design are very excited by the launch of Cg because it will allow us to apply more of our high-level shading technology to hardware-assisted rendering. Cg will be especially useful in the LightWorks Real-time product, which provides our customers (CAD application developers) and their users with high-quality interactive photorealism."
General Manager - LightWorks
"Cg is a major breakthrough that effectively eliminates the barrier between hardware and software shading. It allows us to leverage the amazing performance of NVIDIA's next-generation graphics hardware within our rendering software, mental rayÒ, for dramatic speed increases for use in numerous applications without compromising mental ray's industry-leading functionality, flexibility, scalability and power. mental images's OEM and end-user customers will greatly benefit from mental images' commitment to support the NVIDIA graphics hardware capabilities for the acceleration of photorealistic rendering. In the forthcoming release 3.2 of mental ray, writing mental ray hardware shaders in Cg will integrate smoothly with mental ray software shaders written in C/C++. Our use of Cg in the new extended mental ray shader API will effectively hide the underlying hardware/software boundary from the end-user and from the developer who is integrating mental ray into an application. Hence, portability across a large range of future supported graphics hardware generations and capabilities is automatically ensured. This will protect the investment made by our OEM partners and end-users in hardware and software based mental ray shader development."
President and Director of R&D
Expand. Accelerate. Dominate.
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