[Geo]

Well, R520 is on the unhappy side of the 2Q line. Or at least the July 1 line. There have been folks who've been saying that all along, so it can't be claimed as "new", but it is a tad disappointing.

[Geo]

Originally Posted by DaveBaumann

Think about what other areas of business ATI have, hence the technology they already have inhouse.

If that's an HDTV hint, then yippee-ki-yay-cowpatty. Some R500 influence/confluence in that area?

Which, come to think of it, would make that Mediacast UK event all the more appropriate for a launch, if all the ducks were in a row in time.

[MuFu]

Originally Posted by geo

Hmm. Should I be parsing that as

1) Kaleidoscope Consumer Electronics / quality display controller

or

2). Kaleidoscope -- Consumer Electronics quality / display controller.

If #2, somebody offer up what "Consumer Electronics quality" means in this context compared to, say, X800.

If #1, who are these "Kaleidoscope Consumer Electronics" folks?

I read it as #2; "consumer electronics quality" being a paradigm. The thing is... to a lot of people that says "cheap and nasty". :?

I hope it's more than just quality tweaks - not an area in which they're particularly lacking at the moment. Support for every output format under the sun (including HDMI) and unprecedently useable/functional software would be great, although that sounds like more of an AIW feature.

[Zaphod]

Originally Posted by ZioniX

Don't know if it's posted yet. ATI's Desktop Roadmap.

Heh... The slide says: Regaining Channel Leadership. Wouldn't that imply that ATI themselves feel that they have lost it recently?

[Jawed]

Originally Posted by DaveBaumann

Think about what other areas of business ATI have, hence the technology they already have inhouse.

Yeah, but chips that you find inside HDTV receivers or plasma screens are just really tedious.

Jawed

[Rys]

Originally Posted by Jawed

Yeah, but chips that you find inside HDTV receivers or plasma screens are just really tedious.

Jawed

Are they?! Hold the phone, I'll tell them not to bother with a **** that can ****** * ****** ** ******* *** ** ********, then!

[Geo]

Originally Posted by Rys

Are they?! Hold the phone, I'll tell them not to bother with a **** that can ****** * ****** ** ******* *** ** ********, then!

Oh, you're gonna smoke a turd in purgatory for that one, Rys!

[N00b]

Originally Posted by geo

Hmm. Should I be parsing that as

1) Kaleidoscope Consumer Electronics / quality display controller

or

2). Kaleidoscope -- Consumer Electronics quality / display controller.

If #2, somebody offer up what "Consumer Electronics quality" means in this context compared to, say, X800.

If #1, who are these "Kaleidoscope Consumer Electronics" folks?

I'll vote for #1.

Look at the casing:

Kaleidoscope Consumer Electronics
quality display controller

Could KCE simply be a brand name or the name of a business unit?

[Hanners]

Originally Posted by Rys

Are they?! Hold the phone, I'll tell them not to bother with a **** that can ****** * ****** ** ******* *** ** ********, then!

I love hangman!!

[Geo]

Originally Posted by Hanners

I love hangman!!

Well, the first four are "chip" or "card", but I betcha he won't fill in the letters in the other words if we tell him "c" first!

[MuFu]

Originally Posted by N00b

I'll vote for #1.

Look at the casing:

Kaleidoscope Consumer Electronics
quality display controller

Could KCE simply be a brand name or the name of a business unit?

That doesn't jive with page 9 of this:

http://images.tweaktown.com/imageban...itechday05.pdf

Using ISF to Communicate our Quality

• ISF is world renowned in the Consumer Electronics industry for improving display standards, display testing, calibration, training & certification.

I'm sure it's "Kaleidoscope" (their tech/trademark) "Consumer Electronics quality" (silly buzzphrase)...

[Dave Baumann]

I'd say that there are fairly specific reasons why the "consumer" word is put in there.

[hoom]

a **** that can ****** * ****** ** ******* *** ** ********

a card/chip that can render/decode a signal in digital *** or analogue

[russo121]

Kaleidoscope IMO is AMR!!! or some standalone device to plug into your TV.....

[vb]

maybe it is a technology able to do aliasing or scaling hdtv signals with subpixel accuracy. the RGB side of things, hence the name: Kaleidoscope

Artefacts from scaling different signals on low resolutions plasma or LCD consumer screens are quite annoying

[CyFactor]

Originally Posted by russo121

Kaleidoscope IMO is AMR!!! or some standalone device to plug into your TV.....

No.

[N00b]

Originally Posted by MuFu

I'm sure it's "Kaleidoscope" (their tech/trademark) "Consumer Electronics quality" (silly buzzphrase)...

IMHO "Consumer Electronics quality" sounds like "pretty crappy", so I would definitely rule that out.

But after some additional thinking I think I came up with the correct interpretation:

3) Kaleidoscope, a quality display controller for Consumer Electronics

So Kaleidoscope most probably is a display controller for set-top boxes, HD-DVD players, HD-TVs, home entertainment centers, mobile devices or something like that.

[MuFu]

Originally Posted by N00b

IMHO "Consumer Electronics quality" sounds like "pretty crappy", so I would definitely rule that out.

Since when has sounding "pretty crappy" ever invalidated marketing speak? lol. I agree with you, but look at that link - it's a desktop roadmap with Kaleidoscope highlighted. Not to say it won't incorporate technology from the consumer division, of course.

[Dave Baumann]

I think some people are a bit kack-handed in their idea of what is meant by consumer electronics qualities.

[Geo]

Originally Posted by vb

maybe it is a technology able to do aliasing or scaling hdtv signals with subpixel accuracy. the RGB side of things, hence the name: Kaleidoscope

Artefacts from scaling different signals on low resolutions plasma or LCD consumer screens are quite annoying

Now that might be quite a nice checkbox and easily capturable/displayable marketing tool, given the ever-increasing transition to LCDs. For instance I know our Mits DLP HDTV turns everything into 720p, and looks pretty nice doing it. I once asked an expert if it would be worthwhile to buy an upconverting DVD player (480p to 720p) and he opined that the scaler/converter in the TV was better quality than any of the DVD ones he'd seen --that really it had to be since the DLP TV only has the one "resolution" it can display at.

[MuFu]

Originally Posted by DaveBaumann

I think some people are a bit kack-handed in their idea of what is meant by consumer electronics qualities.

It reminds me alot of the Intel HD Audio marketing, which promoted a union of PC and CE devices. I swear they used the phrase "consumer quality audio", which at the time made me think "we want pro quality audio, dammit!".

Originally Posted by geo

Now that might be quite a nice checkbox and easily capturable/displayable marketing tool, given the ever-increasing transition to LCDs. For instance I know our Mits DLP HDTV turns everything into 720p, and looks pretty nice doing it. I once asked an expert if it would be worthwhile to buy an upconverting DVD player (480p to 720p) and he opined that the scaler/converter in the TV was better quality than any of the DVD ones he'd seen --that really it had to be since the DLP TV only has the one "resolution" it can display at.

No doubt a higher quality, software-based scaling solution already exists; definitely one of the nicer things about HTPCs. Perhaps more capability/functionality in this area will be one aspect of Kaleidoscope.

[N00b]

I dunno, but Consumer Electronics always has the aftertaste of cheap, high volume, low-tech to me, while ATI clearly wants to be perceived as a high-tech technology leader. So if I was in marketing at ATI and had to use the term "Cosumer Electronics" in one sentence with a product I would slap a word like "quality" onto it (implying "ATI quality") to remind everyone how great our product is, even if it's "just" for consumer electronics. But then again, maybe it's good I'm not in marketing.

[Geo]

Damn, it sure is a good thing we don't have any pro-PC bigots on this forum re "consumer electronics quality" Anybody priced/bought a DLP/LCD HDTV lately? Certainly they've come down in price the last year considerably (and ATI is salivating at the thought, if I read them correctly), but they are still considerably more expensive than your average PC buy, even of a pretty good PC --and purchasers have high standards/expectations of them befitting that price.

[N00b]

Originally Posted by DaveBaumann

I think some people are a bit kack-handed in their idea of what is meant by consumer electronics qualities.

Let me resort to an analogy:

Consumer Electronics = Toyota
- Cheap
- Reliable
- Chicks will ignore you

High-tech PC Stuff = Ferrari
- Expensive
- Not always reliable
- Chicks will adore you

[Xmas]

Bah, forget about the consumer electronics part, the important words here are "display controller"

What could be so special about a display controller?
- HDTV output
- 3 or more display devices
- "surround gaming"
- multiple overlays
- improved scaling
- dual-link DVI
- HDMI
- ...