[hey69]

SONY COMPUTER ENTERTAINMENT AMERICA ANNOUNCES WIDESPREAD PRESENCE AT ANNUAL GAME DEVELOPERS CONFERENCE

Experts Discuss PSP Game Development, Tools and Technologies, Driving Game Development Into its Next Phase

FOSTER CITY, Calif., March 3, 2005 Sony Computer Entertainment America Inc. announced today its presence at the 2005 Game Developers Conference, held March 7-11 at the Moscone Convention Center in San Francisco. Sony Computer Entertainment America will host its largest overall show presence in company history, featuring the newest PlayStation platform, PSP™ (PlayStation® Portable), innovations for the PlayStation ®2 computer entertainment system and EyeToy™, as well as tools and technologies designed to encourage game development on all platforms. Company experts in game development, programming, and technology are set to speak at numerous sessions during the 19 th annual conference.

The Game Developers Conference, the world's largest event exclusively devoted to game creators, hosts more than 10,000 attendees and provides educational, networking, and business opportunities for the professionals driving the $10 billion videogame industry. This year, Sony Computer Entertainment America will support developers and publishers in the creation of PlayStation Ò content by providing the latest development tools and technologies through conference presentations, panels and booth demonstrations. Booth demonstrations will be held at booth number 537, which will be open from 11:30 a.m. to 6:30 p.m. March 9-10, and from 11:30 a.m. to 3:30 p.m. on March 11. "Developers are an enormous part of our success as they drive content and innovation forward, making PlayStation the best gaming experience for millions of consumers worldwide," said Andrew House, executive vice president, Sony Computer Entertainment America. "The Game Developers Conference enables us to collaborate with developers, share with them our vision for game development for new PlayStation platforms, and demonstrate our commitment to the global development community."

Sony Computer Entertainment America staff will be available at its booth throughout the conference to offer a look at the latest developments in tools and technologies, including:

PSP demonstrations, including games that highlight the unique features of the device, such as wireless multiplayer gaming via Wi-Fi (802.11b). The booth will also feature contents of the PSP Value Pack and the PSP Development Tool, a hardware development system that enables developers to create and debug PSP software efficiently over a network. This development tool is also equipped with extra memory for debugging, wireless LAN capability, battery emulation monitoring, VGA output, and DVD and Universal Media Disc (UMD™) drives to ease testing of production game builds.
PlayStation 2 advancements, including demonstrations of a variety of games and the PlayStation 2 Performance Analyzer, a tool for conducting detailed performance analysis of games during development. Sixty-minute sessions on the Performance Analyzer will be held throughout the duration of the expo to provide developers hands-on access as well as an opportunity to speak with experts regarding how to best utilize this tool.
EyeToy, which enables developers and publishers to create games where the player's own movements, gestures and actions are captured via camera and transmitted to the game to control gameplay in real-time. Sony Computer Entertainment will demonstrate unique content including EyeToy®: Monkey Mania, to showcase the capabilities of this innovative input device.
Sony Computer Entertainment America developers, programmers, producers and technology specialists will speak on a variety of topics at the 2005 Game Developers Conference. Below is a list of Sony Computer Entertainment America and affiliated speakers. For complete session descriptions and information on how to register for the 2005 Game Developers Conference, visit http://www.gdconf.com. Speaker times and locations are subject to change.

Wednesday, March 9:

Game Design Track
9 a.m.- 10 a.m.: E. Daniel Arey, creative director, Naughty Dog, " Designing the AAA Title: Letters from the Trenches," Room 3016.
Programming Track
9 a.m. 10 a.m.: Mark DeLoura, manager of developer relations, Sony Computer Entertainment America, and Dominic Mallinson, director of R&D, Sony Computer Entertainment America, " CELL: A New Platform for Digital Entertainment," Room 2002.
9 a.m. 10 a.m.: Eric Lengyel, senior programmer, Naughty Dog, "Advanced Stencil Shadow and Penumbral Wedge Rendering," Room 3018.
4 p.m. 5 p.m.: Ned Lerner, director of tools and technology, Sony Computer Entertainment America, " So you need a better tools/technology group," Room 3009.
Thursday, March 10:

Audio Track

5:30 p.m. 6:30 p.m.: Chuck Russom, senior sound designer, and Dave Murrant, sound design manager, both of Sony Computer Entertainment America, " The Next Best Thing to Being There: Creating Ambience and Immersion in Games," Room 2009. Programming Track
9 a.m. 10 a.m.: Ned Lerner, director of tools and technology, Sony Computer Entertainment America, " So you need a better tools/technology group," Room 3009B.
Noon 1 p.m.: Rémi Arnaud, graphics architect, and Mark Barnes, COLLADA project lead, both of Sony Computer Entertainment America, " COLLADA: An Open Interchange Format for the Interactive 3D Industry," Programming Track, Room 2016 .
2 p.m. 3 p.m.: Eyal Erez, R&D shader writer, Naughty Dog, " Interactive 3D Lighting in Sprites Rendering," 2 nd Floor lobby Station 5.
2:30 p.m. 3:30 p.m.: Eran Egozy, chief technology officer, Harmonix Music Systems, " EyeToy: AntiGrav ™ Tales of Woe," Room 3010.
4 p.m. 6 p.m.: Naty Hoffman, senior programmer, Naughty Dog, "Advanced Real-Time Rendering: Beyond Reflectance," Room 2002.
5:30 p.m. 6:30 p.m.: Arjen Beij, programmer, Guerilla Games, and William van der Sterren, AI consultant/developer CGF-AI, " Killzone™'s AI: Dynamic Procedural Combat Tactics," Room 3007.
5:30 p.m. 6:30 p.m.: Ned Lerner, director of tools and technology, Sony Computer Entertainment America, "The CTO's Talk," Room 3010.
Friday, March 11:

Audio Track
9 a.m. 10 a.m.: Dave Murrant, sound design manager, Sony Computer Entertainment America, participates in a panel discussion on " My Amp Goes Up to 11: Audio Reference Levels and Dynamics in Games," Room 2009.
10:30 a.m. 11:30 a.m.: Chuck Doud, music director, Sony Computer Entertainment America, " How To Produce and Promote a Game Soundtrack Album," Room 2007.
Noon 1 p.m.: Chuck Doud, music director, Sony Computer Entertainment America, "Adaptive Music Jam," Room 2007.
2:30 p.m. 3:30 p.m.: Clint Bajakian, senior music supervisor, Sony Computer Entertainment America, and Chuck Doud, music director, Sony Computer Entertainment America, " What Makes Music for Games Music for Games,'" Room 2009 .
4 p.m. 5 p.m.: Dave Murrant, sound design manager, Sony Computer Entertainment America, " SCREAM: A Users Perspective," Room 2009.
Game Design Track
Noon 1 p.m.: Brian Allgeier, design director, Insomniac Games, " Attack of the Design Directors!" Room 3010.
Production Track
10:30 a.m. 11:30 a.m.: Chris Eden, developer relations account manager, Sony Computer Entertainment America, "Becoming a Licensed PSP Developer," Room 2016.
Programming Track
9 a.m. 10 a.m.: Igor Borovikov, senior programmer, Sony Computer Entertainment America, "An Orwellian approach to AI architecture," Room 2010.
9 a.m. 10 a.m.: Bruce Oberg, co-founder, Sucker Punch Productions, " The Picture Worth a Thousand Bugs: A System for Rigging Complex Game Missions," Room 3018 .
10:30 a.m. 11:30 a.m.: Christer Ericson, senior principal programmer, Sony Computer Entertainment America (Santa Monica Studios), "Numerical Robustness for Geometric Calculations," Room 3010.
Noon 1 p.m.: Mark DeLoura, manager of developer relations, Sony Computer Entertainment America, "PSP Advanced Software Overview," Room 2016.
2:30 p.m. 3:30 p.m.: Ned Lerner, director of tools and technology, Sony Computer Entertainment America, "So you need a better tools/technology group," Room 3009.
Visual Arts Track
10:30 a.m. 11:30 a.m.: Nicholas Zeman, face animation director, Sony Computer Entertainment America, "Cinema Quality Face Animation Using Bones," Room 2005.
Noon 1 p.m.: Jason Parks, technical artist, Sony Computer Entertainment America, "Helper Joints: Advanced Deformations on RunTime Characters," Room 2005.

[Jabjabs]

Lets just hope that they didn't mess up that press release as it could mean "The newest playstation format the PSP" but what would I know, I'm the biggest messer up of the english language, I don't know anything about fixing it.

[phat]

The imprecision of the English language as it is, I think it's more likely that "the newest PlayStation platform" in that news release is referring to the PSP.

[hey69]

hm, well could be actually?... :?

[rabidrabbit]

Yep, that's what I thought initially when I read it.
PS3 isn't the newest Playstation platform, it's the future, upcoming platform

Edit: but there is the mention of "PlayStation Ò" :?
And at least there'll be talk of "Cell" and "Collada", so PS3 will be present in some form.

[Acert93]

Sony Computer Entertainment America will host its largest overall show presence in company history, featuring the newest PlayStation platform, PSP™ (PlayStation® Portable), innovations for the PlayStation ®2 computer entertainment system and EyeToy™,

Yeah, that could mean more than one thing. While it would be GREAT to see/hear about the PS3, E3 is still 2 months off AND the PSP launch is coming very soon. If Sony is not releasing the PS3 until 2006 it would be best to not take away hype from the PSP in the US until as late as possible.

So my guess would be the PSP, but we can hope

[hey69]

but there is a comma between "the newest playstation platform" and the rest. that means it's something new and fresh and powerfull!

[rabidrabbit]

No, that comma is exactly in the right place if that sentence refers to the PSP. The comma isn't only used to separate things in a list

[one]

The subtitle is "Experts Discuss PSP Game Development, Tools and Technologies, Driving Game Development Into its Next Phase", it's clear there'll be nothing bigger than the PSP there.

[Wunderchu]

Originally Posted by rabidrabbit

No, that comma is exactly in the right place if that sentence refers to the PSP. The comma isn't only used to separate things in a list

now that you mention it.. what you say makes sense




i now believe definitely that they are talking about PSP

[cybamerc]

Originally Posted by hey69

but there is a comma between "the newest playstation platform" and the rest.

But there's another comma right after PSP. There's really nothing to be confused about. It's quite clearly referring to PSP.

[Kill_Jade]

SONY TO DEBUT THE PLAYSTATION 3 AT GDC 2005
By Quinton Miles

Sony Computer Entertainment of America confirmed tonight that they will debut their next PlayStation platform at the upcoming Game Developer's Conference, according to the company. Bracing themselves for the largest showing at the conference in their history, Sony will divulge more information on their new platform (which is currently being called the PlayStation 3) along with the PSP, PS2, and new EyeToy innovations they have planned.

"Developers are an enormous part of our success as they drive content and innovation forward, making PlayStation the best gaming experience for millions of consumers worldwide," said Andrew House, executive vice president, Sony Computer Entertainment America. "The Game Developers Conference enables us to collaborate with developers, share with them our vision for game development for new PlayStation platforms, and demonstrate our commitment to the global development community."

This year's Game Developer's Conference is scheduled to take place from March 7-11.

http://www.gamercentric.com/index.ph...ws&id=3314

[j^aws]

I don't think that's the PS3 'event' that we were lead to believe from last year. If anything it will be about CELL and PS3 and development tools etc. but not the 'event' with the 'fireworks'! :P

[rabidrabbit]

oh no, now it'll be reported all over the 'net that PS3'll be shown on GDC
It takes just one little comma in a right place and one illiterate webby"journalist" to start these rumours!
Next they'll report, after they did not unveil the PS3 at GDC, that "Sony has problems with PS3 design: The promised GDC PS3 revealing was cancelled last minute!"

[Spidermate]

Originally Posted by Jabjabs

Lets just hope that they didn't mess up that press release as it could mean "The newest playstation format the PSP" but what would I know, I'm the biggest messer up of the english language, I don't know anything about fixing it.

They didn't mess up on anything. It's simple English if you can understand it. First they mention newest console. Then a comma is added after that which proceeds onto the the PSP, PS2, and then the Eye Toy. Not only this, but Sony mentioned awhile back (I'm prettty sure it was February) that they WOULD be unveiling the PS3 before E3. I assume you all must have forgetten about this as well. :?

[passerby]

What rabidrabbit said.

[fxtech]

read please read.. ...Cell New Platform

a.m. 10 a.m.: Mark DeLoura, manager of developer relations, Sony Computer Entertainment America, and Dominic Mallinson, director of R&D, Sony Computer Entertainment America, " CELL: A New Platform for Digital Entertainment," Room 2002.

[wco81]

Would kind of rob the thunder of the US PSP launch, wouldn't it?

What would it gain them to unveil it at the GDC, unless they were going to launch in 2005?

[passerby]

Originally Posted by fxtech

read please read.. ...Cell New Platform

And if indeed we read the full description, we only expect not-very-specific software talk about a general Cell CPU only.

For reference, last year at the Australian GDC there was a track presented by James Kahle(spelling?) about 'next-gen console/technology/something'. Guess whether the world knew anything about Cell/PS3 after that? (OMG! It's one of the Cell big guys! Cell details for sure! PS3 for sure! OMG! )

A PS3 is much more than just just a Cell CPU... GPU? System/bus configuration? Memory configuration?

Technical people tend to be very precise about what is written(As many here in such a carrer can attest). The description speaks of 'introduction to CPU', 'software strategy'. That is what is meant precisely - no more, no less.

[fxtech]

it is ok for me , know more about cell is good until the 31 march japan premiere ( like 1999 31 march japan premiere)

[Spidermate]

Deciphering that quote is not that hard, people. It's in fine print. This was also stated a few weeks ago. I really can't comprehend as to why it has become this difficult for some of you to understand.

Just because the console will be unveil here does not mean much will be shown of it.Hell, maybe they'll just talk about it the way they did last E3. Expecting every piece of info about the next console to be unveiled and in playable/running form this coming E3 sounds kinda silly to me.

[Deepak]

At GDC Sony could make an official annoucement that their next gen console will be called Playstation 3.

:P

[cthellis42]

Are you sure they won't call it the Playstation 361?

[passerby]

Thanks to GamesIndustry.biz, this should officially put this discussion to rest.
http://www.gamesindustry.biz/content_page.php?aid=7214

Sony is planning to show off the PlayStation 3 to its key worldwide executives at a major internal briefing next week, it has emerged, but the consumer unveiling of the next-gen platform is still not expected until E3 in May.

Information about the briefing has emerged privately from senior sources close to Sony at the Game Developers Conference in San Francisco, with several senior staffers from the firm's overseas offices making the trip to the event next week.

However, further chatter among some developers at the show which pointed towards a rather more public PS3 unveiling in Tokyo later this month has been officially denied, with a SCEE representative telling GamesIndustry.biz that "we've already said that the first showing of the next generation PlayStation will be at E3 this year."

Next week's briefing is believed to be strictly for internal staff at Sony, with even the company's closest development partners from overseas not on the guest list. "What I can say is that I'm not going to Japan this week," one very senior PlayStation development source told GI.biz off the record.

What exactly the Sony execs will get to see in Tokyo is hard to say. The final specification for the system is almost certainly complete, and if it is to be shown at E3, we'd expect that the physical design of the hardware has also been completed.

However, whether software demonstrations will be a part of the briefing is another question entirely - but it seems eminently possible, with several well-informed sources at GDC insistent that several of Sony's Japanese partners have had quite advanced PS3 development kits for "a couple of months", with the kits now making their way into selected developers in the west as well.

[hey69]

maybe that's the cloosed door unveiling i was told a while ago for the 18th march