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Old 27-Sep-2002, 19:00   #1
duffer
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Join Date: Feb 2002
Location: Seattle, WA
Posts: 124
Default Microsoft CFO outlines MS's long term Xbox strategy

Not exactly news, but it's interesting anyway. Chief Financial Officer and senior vice president John Connors gave a speech where he outlined Microsoft's strategy in different business markets. Here's the part of the speech that talks about Xbox:

http://knowledge.emory.edu/articles....p;homepage=yes

The Xbox falls under the games platform, the Home and Entertainment Division. “We’re in this market because it is a big opportunity,” says Connors. “So far we’re doing pretty good in the U.S.; we’re actually ahead of where Sony was with PlayStation when they launched. We’re not doing that great in Europe; and in Japan, we’re getting slaughtered. But what we can do long term is build a games platform, and we have a competency at building platforms, getting the right application yield on those platforms. Then we can hopefully build a really great consumer business. We’ve got to figure out how to bring our TV efforts together with Xbox over time, and our e-home initiatives for home networking. If we do that right, we can have a pretty good business in five years.”
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