[Love & Sacrifice]

To be held "before Christmas"

Following the news that this year's X0 event has been cancelled, a Microsoft spokesperson has told GamesIndustry.biz that the UK will get its own Xbox 360 event instead.

"X07 is not going ahead," the spokesperson confirmed.

"We're looking at doing something here in the UK. It will be from a UK point of view, not from a European point of view."

According to the spokesperson, the timing for the new UK event is "still to be confirmed". However, he did state that it is set to take place "before Christmas".

News of the X07 cancellation emerged yesterday in a Squad XP podcast. Xbox executive Aaron Greenberg stated, "There is not a real X07 this year, but I think that we will figure out some way to talk about 2008 some time at a different event or a different type of programme."

Microsoft has so far declined to comment on why the decision was taken to cancel X07.

http://www.gamesindustry.biz/content_page.php?aid=26874
Alot has changed this year. Back in April 07 MS established a forward base in Reading UK to be more closer to thier European Arm. This event will be spearheaded by that arm.
Last year MGS did not have such a prescense in Europe. They were ferrying Execs across the USA and to UK in order to meet with thier UK studios. Not anymore. ANd there is certainly no reason for a X0 event anymore now that a UK base of Operations is established.
http://www.gamesindustry.biz/content_page.php?aid=24767