View Full Version : 101101000.com
dukmahsik
29-Oct-2005, 03:52
check out http://www.101101000.com/
another viral campaign?
BlueTsunami
29-Oct-2005, 03:54
ugh...I can't wait for the 22nd of November, not just for X360...but the end of Microsoft Viral campaigns
Gholbine
29-Oct-2005, 04:06
Just for the people who haven't figured it out, 101101000 is 360 in binary. :-P
pegisys
29-Oct-2005, 04:27
ugh...I can't wait for the 22nd of November, not just for X360...but the end of Microsoft Viral campaigns
Do you really think that is going to end it, it's going to be one for every first party game that come out :lol:
BlueTsunami
29-Oct-2005, 04:38
Do you really think that is going to end it, it's going to be one for every first party game that come out :lol:
:lol:
I hadn't thought of that...thats actually true. Halo 3 viral campaign comes to mind
:(
Belmontvedere
29-Oct-2005, 05:52
With all these viral marketing campaigns we're gonna need a doctor!
fearsomepirate
29-Oct-2005, 08:00
How is "viral marketing" supposed to even work? It seems like the only people who would care would be people who are planning to buy the product anyway. I mean I'm sure as hell not going to run around playing some phone tag game for some video game franchise I'm kinda iffy on.
dantruon
29-Oct-2005, 09:15
sorry for my ignorance, but what is a viral campainge?
MrWibble
29-Oct-2005, 09:21
How is "viral marketing" supposed to even work? It seems like the only people who would care would be people who are planning to buy the product anyway. I mean I'm sure as hell not going to run around playing some phone tag game for some video game franchise I'm kinda iffy on.
It's got a thread posted here with the URL in the title, it's basically already working. People continually talking about the product means more people will hear about it. Each new feature or game or whatever that gets announced will get talked about and spread without too much work being done by the marketing drones.
It's a way of exploiting the fans to hook the casual buyers. Just keep everyone talking by making them guess about stuff, add a new bit of vague hype-flavoured nonsense any time it simmers down....
Just for the people who haven't figured it out, 101101000 is 360 in binary. :-P
You're right, but ein dont know the code i have to enter on this page. Could anybody find it out?:lol:
Thowllly
29-Oct-2005, 10:00
Just for the people who haven't figured it out, 101101000 is 360 in binary. :-PAnd the countdown is for 15 days, 21 hours and ~23 minutes...
Shifty Geezer
29-Oct-2005, 10:28
It's got a thread posted here with the URL in the title, it's basically already working. People continually talking about the product means more people will hear about it. Each new feature or game or whatever that gets announced will get talked about and spread without too much work being done by the marketing drones.
It's a way of exploiting the fans to hook the casual buyers. Just keep everyone talking by making them guess about stuff, add a new bit of vague hype-flavoured nonsense any time it simmers down....However, is it actually any more effective than a straightforward campaign. eg. The recent Origen thing. Did the increase in bandwidth of lots of curious visitors make for a more beneficial response than just announcing the competition? Did the backlash of 'Is that it?! What a waste of time!" really do MS any favours? Would not a basic announcement of a competition see as much linkage anyway?
As another example, the giantology campaign for SotC. The site doesn't at all mention SotC an it was only someone mentioning it here that I knew it was talking about that game. Yet the game itself is receiving loads more coverage and praise. What exactly is this obscue website contributing to mass appreciation that the quality of the game itself cannot muster? Granted it may attract visitors that otherwise wouldn't care for gaming, but in doing so they learn nothing about the game's existence.
MrWibble
29-Oct-2005, 10:40
However, is it actually any more effective than a straightforward campaign. eg. The recent Origen thing. Did the increase in bandwidth of lots of curious visitors make for a more beneficial response than just announcing the competition? Did the backlash of 'Is that it?! What a waste of time!" really do MS any favours? Would not a basic announcement of a competition see as much linkage anyway?
What they are announcing isn't the point. The point is to get people talking and keep them talking so that casual passers by hear the buzz created and learn of the product in question.
The backlash is kind of irrelevant. I doubt the disappointment generated by finding out that what you've been discussing for weeks has turned out to be very minor will actually stop you from buying the thing you were probably going to get anyway.
If they announce something trivial, the hard-core won't care and the casual buyer isn't worth the effort of an expensive enough campaign to inform them. So by using it as an excuse to launch a pretty cheap viral site you can generate a lot more hype.
Even just this conversation about the merits (or lack thereof) of viral campaigns serves their purpose. Every time the thead bumps to the top of the page, there's a chance a few more people will see it and investigate.
As another example, the giantology campaign for SotC. The site doesn't at all mention SotC an it was only someone mentioning it here that I knew it was talking about that game. Yet the game itself is receiving loads more coverage and praise. What exactly is this obscue website contributing to mass appreciation that the quality of the game itself cannot muster? Granted it may attract visitors that otherwise wouldn't care for gaming, but in doing so they learn nothing about the game's existence.
Well it doesn't always work :)
Karma Police
29-Oct-2005, 10:42
So anyone have an idea what happens on Nov 14th?
Does anyone jhas an idea of what the empty field's purpose is in the link?
StefanS
29-Oct-2005, 14:15
So anyone have an idea what happens on Nov 14th?
Microsoft will start another viral marketing campaign. :lol:
fearsomepirate
29-Oct-2005, 15:14
I still question the whole thing. What kind of truly "casual passers by" heard about Halo 2 because of "ilovebees" who didn't already have friends interested in Halo 2 who would have been talking about the game anyway?
I think this may be one of those things with quickly diminishing returns. At first, ilovebees was "what the heck is this?" With the new viral marketing, it's "This is about Xbox 360." Well, we all know what X360 is, what it's supposed to do, and have quite a few screenshots and early looks at games. There's already too much known about X360 to make following an obscure website that might show you a corner of a car from PGR3 worth it.
The most I've seen is that it gets hardcore fans talking about how cool Microsoft is for doing viral marketing.
pixelbox
29-Oct-2005, 15:23
Hey fearsomepirate, i know who you are. Question is why are you here? What is your motive? Do you plan on insulting more people like you did at pvc? You know that doesn't fly well here. They may not know who you are but i do, and i got my eye on you...nintenboy!
pixelbox
29-Oct-2005, 15:40
To everyone here i apologize for my rude behavior. I'm just sore about all the rotten things he has said to me and others at pvc. pvj is another one that just joined from the site. I don't know what they are up to but something stinks!:roll:
Shifty Geezer
29-Oct-2005, 15:45
I don't care what their behaviour is elsewhere, as long as they behave themselves here. To date I haven't seen fearsomepirate acting out of tone. And as for visitors from other forums, one hopes that they've realized there's higher-brow places to visit and can leave the smut behind them :p
NavNucST3
29-Oct-2005, 16:08
I don't care what their behaviour is elsewhere, as long as they behave themselves here. To date I haven't seen fearsomepirate acting out of tone. And as for visitors from other forums, one hopes that they've realized there's higher-brow places to visit and can leave the smut behind them :p
Agreed.
As for viral marketing it is by far the cheapest and best method of advertising. Tv and radio have the worst ROI. Besides, MSFT had become masters of viral, with the launch of hotmail, I don't think any other viral campaign is/was as effective as that one. However, Halo made them a helluva lot more money.
As far as being sick of viral campaigns...umm, there is a pretty easy fix for that, don't go to the damn page.
pixelbox
29-Oct-2005, 18:00
I don't care what their behaviour is elsewhere, as long as they behave themselves here. To date I haven't seen fearsomepirate acting out of tone. And as for visitors from other forums, one hopes that they've realized there's higher-brow places to visit and can leave the smut behind them :p
right! but if he starts to acting up, don't say i didn't warn you!
Guden Oden
29-Oct-2005, 18:59
Besides, MSFT had become masters of viral, with the launch of hotmail, I don't think any other viral campaign is/was as effective as that one.
What are you talking about, "launch of hotmail"?
Hotmail is a company MS bought up in the later half of the 90s, they didn't invent it (webmail), they create it and they certainly never launched it, since it was already launched by the time they took over ownership.
karlotta
29-Oct-2005, 20:31
What are you talking about, "launch of hotmail"?
Hotmail is a company MS bought up in the later half of the 90s, they didn't invent it (webmail), they create it and they certainly never launched it, since it was already launched by the time they took over ownership. Ahh them were the days, just a a group of guys going to college, and play hardball with MS to sell your webmail for 450mil....., they think they could have got a billion, but they got scared.
One thing about viral marketing is that it creates a mystique about a certain product.
They have a ton of straight-forward "XBOX 360 COMING THIS NOVEMBER BUY BUY BUY!" advertisements.. but when you get people talking about a mysterious website or strange videos (in the case of the Serenity movie and its River-based viral marketing) it gains a sort of cult following.
It gives it credibility in the underground. A response like, "Hey, that's pretty clever.. that's pretty interesting.. that's smart. I'll check it out." ...
aaaaa00
29-Oct-2005, 22:47
So anyone have an idea what happens on Nov 14th?
Actually if you look at the Javascript, the counter is updating every 1.5 seconds. So the end of the countdown is actually Nov 21, so it's probably just a launch countdown.
Shifty Geezer
30-Oct-2005, 00:25
They have a ton of straight-forward "XBOX 360 COMING THIS NOVEMBER BUY BUY BUY!" advertisements.. but when you get people talking about a mysterious website or strange videos (in the case of the Serenity movie and its River-based viral marketing) it gains a sort of cult following.Just saw the Serenity movie. Had no idea there was a viral marketting campaign. Had the had a site about River's history and advertised as such I'd likely have been interested to take a look/
It gives it credibility in the underground. A response like, "Hey, that's pretty clever.. that's pretty interesting.. that's smart. I'll check it out." ...If good and done well, maybe. All to often though (though it's in it's infancy, scarily) VM is neither clever nor interesting. Like that latin on the tree in Origen, and all the people piecing clues together to think it was something about Halo or what have you, and it turned out to be a competition and all the 'clues' had absolutely nothing to do with anything.
http://www.session416.com
lip2lip
30-Oct-2005, 01:41
Just for the people who haven't figured it out, 101101000 is 360 in binary. :-P
I wanted to make a smart remark like this, but any reference to coding is an instant ban.
lol funny though
Speed_399
06-Nov-2005, 15:27
mm
http://www.101101000.com/0
strange
bobthebub
06-Nov-2005, 15:49
mm
http://www.101101000.com/0
strange
Methinks MS Marketing types are frequenting B3D now.
Mefisutoferesu
07-Nov-2005, 01:32
Typing the words on the things references other words... type in "good" you get "halo3" and vice-versa along with a color. I dunno what the point is. Also, it seems we can all control it, for instance I can form a message and somebody responds, like a bunch of kids with a puzzle. The heck's the point is beyond me though...
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